Hi – I am Darshan Radia, I write TechDarshan to share what I see at the intersection of AdTech, MarTech, Data, Digital Media & Publishing – and how global shifts are reshaping digital media, marketing, and business.

I have spent over two decades working across digital advertising, media and technology. During this time I have worn many hats – product director, solution architect, consultant, business analyst – building, advising and delivering end-to-end solutions for agencies, adtech ISVs, media companies, publishers, tech vendors and enterprises across the USA, Europe, APAC and India.

At present, in my role at Zimetrics, I work with global clients to modernize MarTech stacks, unify campaign data across DSPs, and build AI-infused reporting and analytics workflows. My work often sits at the crossroads of data, technology and business outcomes – helping clients translate digital evolution into growth, cost-efficiency and better customer experiences.

On this blog, I combine that real-world experience with a passion for analysis and trend-spotting. I publish about where AdTech/MarTech is heading, how media & publishing are adapting, and what new technologies mean for marketers and publishers.

Beyond work: I am an avid traveler and trekker, and enjoy photography. Through years as a Google Local Guide, my photos have reached millions of viewers – which gives me a different lens to see culture, places, and people.

I earned an Executive MBA from the NUS Business School (Intake 29, 2020-2021), expanding my knowledge and skills in business and leadership.

If you are curious about how technology is transforming media, marketing or business – or if you just want to nerd out on data, AI, trends and global digital shifts – welcome along.

Let’s explore together.