From SpotX – Impact of COVID-19 on Viewership and Ad Spend in Southeast Asia

SpotX recently compiled and published this report based on the observations around how COVID-19 has impacted the viewership, content consumption and overall ad spend in Southeast Asia region. Here is the quick summary – Steep increase in ad calls on premium publisher sites Ad calls were up 471% as compared to baseline activity As lockdowns… Read More From SpotX – Impact of COVID-19 on Viewership and Ad Spend in Southeast Asia

Summary of Brand Safety Summit Singapore

The 614 Group launched a series of Live Virtual Brand Safety Summits for 2020. The Live Virtual Summit featured a mix of keynotes, panel discussions and fireside chats covering the most pressing brand safety issues. Speaker lineup featured experts on brand safety, advertising fraud, measurement, contextual advertising, consumer data protection and more. 614 Group hosted… Read More Summary of Brand Safety Summit Singapore

New York Times to phase out all 3rd-party advertising data from 2021

The New York Times will no longer use 3rd-party data to target ads come 2021, and it is building out a proprietary first-party data platform. Beginning in July, The Times will begin to offer clients 45 new proprietary first-party audience segments to target ads. Those segments are broken up into 6 categories: age (age ranges,… Read More New York Times to phase out all 3rd-party advertising data from 2021

Facebook just killed off its web supply in the Audience Network

Beginning on April 11, 2020, Facebook Audience Network will no longer fill any ad requests to web and in-stream placements. Facebook warned that campaign performance may fluctuate during the phase-out period. Read Facebook’s post on the change here. But why make the move now? Facebook is reading the writing on the wall, and the writing… Read More Facebook just killed off its web supply in the Audience Network

[VIDEO] Sir Martin Sorrel’s POV on COVID-19’s long term impact on the industry and priorities for AdTech and Publishers on Google phasing out 3rd party cookies

In this interview with Beet.TV, Sir Martin Sorrell says Google, Facebook, Amazon, Tencent, Alibaba and Tik Tok “are going to emerge from the COVID-19 crisis with huge advantages in terms of data“. For example, Sorrell says, Amazon, during the pandemic, is accumulating consumer data to make targeting more effective. “The targeting and the performance of… Read More [VIDEO] Sir Martin Sorrel’s POV on COVID-19’s long term impact on the industry and priorities for AdTech and Publishers on Google phasing out 3rd party cookies

Addressable TV: How advertising is evolving with television

Addressable advertising is a burgeoning business in the industry of television ads. This year, advertisers will spend an estimated $2.5 billion on the format—up 23% from 2018, according to eMarketer. This is because addressable TV advertising, or targeted TV ads as they are alternatively called, is a boon for advertisers who want to reach a very… Read More Addressable TV: How advertising is evolving with television

Programmatic advertising to drive digital OOH market to more than $5bn by 2022

This article was originally published in The Drum. The global digital out of home (DOOH) market is expected to exceed more than $5bn by 2022 at an annual rate of 10% as a result of boost in Programmatic advertising. According to MarketWatch, the report by Market Research Engine states that the major driving factors of… Read More Programmatic advertising to drive digital OOH market to more than $5bn by 2022

Most populous Marketing Technology Landscape yet – 2017 MarTech 5000

Scott Brinker unveils his most populous Marketing Technology Landscape yet. At this rate, we’re soon going to need microscopes to keep up with the evolution of the martech ecosystem 🙂 The 2017 ‘Martech 5000’ Marketing Technology Landscape. Almost 5,000 companies are now part of the marketing technology landscape, a huge leap from the 150 itemized… Read More Most populous Marketing Technology Landscape yet – 2017 MarTech 5000

Future of DOOH is here at Intersection – Eye Tracking for Wayfinding Products

This is so cool! Intersection: User Research Exploration: Eye Tracking for Wayfinding Products As Experience Designers, we are constantly studying how people interact with technology. At Intersection, our design team is obsessed with understanding how people exist in physical spaces and cities. Our products strive to help individuals navigate through cities and transit systems by… Read More Future of DOOH is here at Intersection – Eye Tracking for Wayfinding Products

News: Intersection wins Los Angeles Metro/Transit in multi-year contract

News from Intersection: We are thrilled to announce our partnership with Los Angeles Metro today! “As a global center of media, entertainment, and technology and the second largest media market in the U.S, Los Angeles offers incredible opportunities for brands to reach audiences on their daily journeys,” –Ari Buchalter. Via Mass Transit Magazine Intersection announced that it… Read More News: Intersection wins Los Angeles Metro/Transit in multi-year contract