Programmatic advertising to drive digital OOH market to more than $5bn by 2022

This article was originally published in The Drum. The global digital out of home (DOOH) market is expected to exceed more than $5bn by 2022 at an annual rate of 10% as a result of boost in Programmatic advertising. According to MarketWatch, the report by Market Research Engine states that the major driving factors of… Read More Programmatic advertising to drive digital OOH market to more than $5bn by 2022

Most populous Marketing Technology Landscape yet – 2017 MarTech 5000

Scott Brinker unveils his most populous Marketing Technology Landscape yet. At this rate, we’re soon going to need microscopes to keep up with the evolution of the martech ecosystem 🙂 The 2017 ‘Martech 5000’ Marketing Technology Landscape. Almost 5,000 companies are now part of the marketing technology landscape, a huge leap from the 150 itemized… Read More Most populous Marketing Technology Landscape yet – 2017 MarTech 5000

Future of DOOH is here at Intersection – Eye Tracking for Wayfinding Products

This is so cool! Intersection: User Research Exploration: Eye Tracking for Wayfinding Products As Experience Designers, we are constantly studying how people interact with technology. At Intersection, our design team is obsessed with understanding how people exist in physical spaces and cities. Our products strive to help individuals navigate through cities and transit systems by… Read More Future of DOOH is here at Intersection – Eye Tracking for Wayfinding Products

News: Intersection wins Los Angeles Metro/Transit in multi-year contract

News from Intersection: We are thrilled to announce our partnership with Los Angeles Metro today! “As a global center of media, entertainment, and technology and the second largest media market in the U.S, Los Angeles offers incredible opportunities for brands to reach audiences on their daily journeys,” –Ari Buchalter. Via Mass Transit Magazine Intersection announced that it… Read More News: Intersection wins Los Angeles Metro/Transit in multi-year contract

IAB introduces DOOH Metrics Glossary

IAB introduces #DOOH Metrics Glossary for #agencies & #brand to evaluate, plan & buy Digital-Out-Of-Home more efficiently. In order to make it efficient for agencies and brands to evaluate, plan, and buy Digital Out-of-Home (DOOH) alongside traditional online media, the IAB DOOH committee has evaluated commonalities between terms, identifying unique terms to DOOH in the… Read More IAB introduces DOOH Metrics Glossary

Deluxe Enhances Digital Supply Chain Platform with Advanced OTT Capabilities

Deluxe Technologies launches new OTT solutions to simplify management, delivery, and monetization for both standalone services or as part of a multiscreen diversification strategy. Deluxe announced that it has strengthened its suite of managed services from Deluxe Distribution with new OTT capabilities by adding Smart Video Engine to the video supply chain technology stack built… Read More Deluxe Enhances Digital Supply Chain Platform with Advanced OTT Capabilities

YouTube touts effectiveness of six-second ads

Robert Kyncl, YouTube’s chief business officer gave updates and commented on the state YouTube’s six-second bumper ad formats and the platform’s viewability rates at the Dmexco, a digital marketing conference. The company’s six-second ads have performed well for advertisers, while its viewability rates stand at an impressive figure. Advertisers have been able to effectively communicate their messages in six-second ads. YouTube… Read More YouTube touts effectiveness of six-second ads

Cord cutting: all you need to know about Indian OTT platforms

The whole world may be moving towards cord-cutting, but before you clip the cable, here’s our guide to help you choose the best combination of OTT platforms. Get to know who has the most content, who features the most interesting genres and who has the most choices when it comes to regional languages. From award-winning… Read More Cord cutting: all you need to know about Indian OTT platforms

Deluxe Provides Industry-First Delivery of Live 4K Video Across the Globe Using the Public Internet

Burbank, Calif.-based Deluxe Entertainment Services Group said March 29 that it’s successfully broadcast live 4K video between the U.K. and the U.S. using the public Internet. Delivered at 50 Mbps, the live 4K stream was encoded using the High Efficiency Video Coding (HEVC) video compression standard at a frame rate of 30 frames per second, leaving… Read More Deluxe Provides Industry-First Delivery of Live 4K Video Across the Globe Using the Public Internet

BARC set to be the currency for TV ratings in India, joins hands with TAM

BARC set to be the currency for TV ratings in country, joins hands with TAM India In a move that could be defined as a milestone for the entire broadcast industry in India, the country finally gets a single currency for measuring television ratings. Television rating company BARC India formed by the broadcasters, advertisers and… Read More BARC set to be the currency for TV ratings in India, joins hands with TAM