News: Amobee and ITV Announce Exclusive Technology Licensing and Innovation Partnership

Amobee, a global digital advertising technology company, today announced a partnership with ITV—the United Kingdom’s biggest commercial broadcaster—for the exclusive UK and Ireland licensing of Amobee’s technology for end-to-end programmatic buying and selling of premium video on the ITV Hub. The agreement will enable ITV to offer advertisers advanced solutions and programmatic access within its… Read More News: Amobee and ITV Announce Exclusive Technology Licensing and Innovation Partnership

Video Creative Innovation for 21st Century Brand Building – A new Whitepaper by IAB

According to eMarketer, video viewing, including both linear TV & Digital Video accounted for an average of 5 hours a day among U.S. adults in 2017. Here is how to take advantage of Digital Video in a new IAB Video Creative Innovation Whitepaper: https://www.iab.com/news/video-creative-innovation/ IAB’s Video Ad Innovation Survey 2018 finds 88% of publishers, 77% of brands/agencies, and 76%… Read More Video Creative Innovation for 21st Century Brand Building – A new Whitepaper by IAB

Smartphone video is fastest growing online ad format

As published by IAB UK: https://www.iabuk.com/press-release/smartphone-video-fastest-growing-online-ad-format Smartphone video is fastest growing online ad format Near half-billion £ rise on smartphone video ads a key factor as phones overtake computers for internet time. Advertisers spent £476 million more on smartphone video ads in 2017, making it the fastest-growing online ad format, according to the latest Digital… Read More Smartphone video is fastest growing online ad format

Most populous Marketing Technology Landscape yet – 2017 MarTech 5000

Scott Brinker unveils his most populous Marketing Technology Landscape yet. At this rate, we’re soon going to need microscopes to keep up with the evolution of the martech ecosystem 🙂 The 2017 ‘Martech 5000’ Marketing Technology Landscape. Almost 5,000 companies are now part of the marketing technology landscape, a huge leap from the 150 itemized… Read More Most populous Marketing Technology Landscape yet – 2017 MarTech 5000

News: Vungle Announces Global Availability of Self-Serve Platform for Advertisers

Vungle, the leading performance marketing platform for in-app video ads, today announced the global availability of its advertiser Self-Serve Platform along with several new features that enable the automated creation of ads. Following successful beta trials earlier this year, Vungle’s Self-Serve Platform provides advertisers access to Vungle’s global audience, and enables them to upload video… Read More News: Vungle Announces Global Availability of Self-Serve Platform for Advertisers

News: Vungle Announces Global Availability of Self-Serve Platform for Advertisers

Vungle, the leading performance marketing platform for in-app video ads, today announced the global availability of its advertiser Self-Serve Platform along with several new features that enable the automated creation of ads. Following successful beta trials earlier this year, Vungle’s Self-Serve Platform provides advertisers access to Vungle’s global audience, and enables them to upload video… Read More News: Vungle Announces Global Availability of Self-Serve Platform for Advertisers

Google Moves Aggressively Into In-App Ads, Launches Open Bidding

Google launches new video ad format for the Playstore. In beta for gaming apps at the moment. Google today announced plans to aggressively move into in-app advertising with the launch of new strategies to monetize mobile gaming apps through video and rewards, as well as an innovative bidding strategy for in-app ad inventory, For starters,… Read More Google Moves Aggressively Into In-App Ads, Launches Open Bidding