Marketing Technology Landscape Supergraphic (2019): Martech 5000 (actually 7,040)

Marketing Technology Landscape Supergraphic (2019): Martech 5000 (actually 7,040)! chiefmartec.com continues its tradition to announce the most populous Marketing Technology Landscape. Nicknamed the “Martech 5000” a couple of years ago, this latest landscape has already exceeded 7000! Download your own high resolution copy (PDF/Excel) that includes all 7,040 solutions from here.  You can also get… Read More Marketing Technology Landscape Supergraphic (2019): Martech 5000 (actually 7,040)

News: Publicis Groupe to Acquire Epsilon

https://www.publicisgroupe.com/en/news/press-releases/publicis-groupe-to-acquire-epsilon Epsilon is a unique technology and platforms company with unparalleled data assets built over years.  The addition of Epsilon will propel Publicis as a leader of data-driven personalized experiences at scale.  Compelling transaction terms leading to shareholder value creation: Net purchase price of $3.95 billion after tax step-up, implying an 8.2x 2018 Adjusted EBITDA… Read More News: Publicis Groupe to Acquire Epsilon

Viacom Taps Google Cloud For Digital Content Discovery

As Viacom continues to expand its direct-to-consumer streaming video strategy, the company is turning to Google Cloud to enhance its content discovery capabilities. Viacom, like many of its media competitors, is creating more content every year, increasingly for a global audience that may consume it on different platforms. The company is using Google Cloud for… Read More Viacom Taps Google Cloud For Digital Content Discovery

News: Amobee and ITV Announce Exclusive Technology Licensing and Innovation Partnership

Amobee, a global digital advertising technology company, today announced a partnership with ITV—the United Kingdom’s biggest commercial broadcaster—for the exclusive UK and Ireland licensing of Amobee’s technology for end-to-end programmatic buying and selling of premium video on the ITV Hub. The agreement will enable ITV to offer advertisers advanced solutions and programmatic access within its… Read More News: Amobee and ITV Announce Exclusive Technology Licensing and Innovation Partnership

News: Google announces Stadia – Online Cross-Platform Gaming

Google unveils Stadia cloud gaming service, launches in 2019: https://www.theverge.com/2019/3/19/18271702/google-stadia-cloud-gaming-service-announcement-gdc-2019 Key points – Google to leverage YouTube for Stadia Stadia has more Teraflops of power than an Xbox One X Google also launched its own Game DEV Studio Stadia is live stream cross-platform gaming – no hardware needed One can use any existing game controllers… Read More News: Google announces Stadia – Online Cross-Platform Gaming

Addressable TV: How advertising is evolving with television

Addressable advertising is a burgeoning business in the industry of television ads. This year, advertisers will spend an estimated $2.5 billion on the format—up 23% from 2018, according to eMarketer. This is because addressable TV advertising, or targeted TV ads as they are alternatively called, is a boon for advertisers who want to reach a very… Read More Addressable TV: How advertising is evolving with television

News: Amobee Partners with Place Exchange to Facilitate Programmatic Buying for Out-of-Home Media

https://www.martechadvisor.com/news/display-and-native-advertising/amobee-partners-with-place-exchange-to-facilitate-programmatic-buying-for-outofhome-media/ Amobee, a digital marketing technology company serving brands and agencies, announced it has partnered with Place Exchange to launch one of the first truly programmatic marketplaces for out-of-home media, allowing marketers real-time bidding capabilities as well as seamless planning and execution alongside other digital channels on a single platform. The collaboration allows Amobee clients to converge out-of-home… Read More News: Amobee Partners with Place Exchange to Facilitate Programmatic Buying for Out-of-Home Media

Isobar launches ‘Augmented Humanity: Isobar Trends Report 2019’

Jean Lin, Isobar’s Global CEO, said, “Technology today plays a key role in driving relevance, scale, and elevating human experiences. It is our job to harness its wonderful power and the potential for businesses and brands, in serving people better in the age of Augmented Humanity.” Isobar releases ‘Augmented Humanity: Isobar Trends Report 2019’, an… Read More Isobar launches ‘Augmented Humanity: Isobar Trends Report 2019’