Scott Brinker unveils his most populous Marketing Technology Landscape yet. At this rate, we’re soon going to need microscopes to keep up with the evolution of the martech ecosystem 🙂 The 2017 ‘Martech 5000’ Marketing Technology Landscape. Almost 5,000 companies are now part of the marketing technology landscape, a huge leap from the 150 itemized… Read More Most populous Marketing Technology Landscape yet – 2017 MarTech 5000
This article was originally published in Engagio. Engagio released their new ABM Market Map recently and Madison Logic shows up under both the “ABM Advertising” and “Content Syndication” categories. This is a key distinction as ML remains the only platform that can execute ABM across all outbound channels. You can read the full article here.
This article was originally published in MarTech Today. IAB Tech Lab launches primer and resource hub on ad-oriented blockchain tech. The new offerings are part of the Tech Lab’s efforts to bring the ad community up to speed, define key terms and metrics and separate value from hype. A week ago, its Blockchain Working Group announced… Read More IAB Tech Lab is moving quickly to catch up with Blockchain in AdTech
This article was originally published in The Drum. The global digital out of home (DOOH) market is expected to exceed more than $5bn by 2022 at an annual rate of 10% as a result of boost in Programmatic advertising. According to MarketWatch, the report by Market Research Engine states that the major driving factors of… Read More Programmatic advertising to drive digital OOH market to more than $5bn by 2022
This article was originally published in DIGIDAY. Amazon’s ad business is now worth almost $2.2 billion according to the company’s second-quarter earnings, a year-over-year increase of 129 percent. The revenue was, as always, in the “other” line item, which is primarily sales of ad services. In the first-quarter filing, Amazon said that ad revenue had… Read More Amazon ad revenue up 129 percent to $2.2bn!
This article was originally published in The Wall Street Journal. Ad-tech company MediaMath has raised $225 million from investment firm Searchlight Capital Partners. New York-based MediaMath has raised more than $500 million to date. The latest round values the company at north of $1 billion. MediaMath operates a demand-side platform, or DSP — technology that lets… Read More News: MediaMath raises $225 million
IAB’s #Blockchain for #Video Advertising Whitepaper details how this new technology will revolutionize the digital advertising supply chain. Read more in this Forbes article. The whitepaper can be downloaded from here.
Amobee – a leading global digital marketing technology company serving brands, agencies and trading desks – and AMNET France today announced the influential trading desk has become the first in Europe to seamlessly activate programmatic media buying over Amobee’s self-service DSP with integrated audience buying across programmatic and social. Through the strategic collaboration with Amobee,… Read More Amobee and AMNET France Announce Strategic Collaboration on Programmatic Buying
Denstu Aegis Network (DAN) and Index Exchange have penned an agreement that will see holding group target up to 242 million US internet users on premium websites using the programmatic outfit’s technology. The partnership means DAN’s clients can plan, buy and measure campaigns via private marketplaces (PMP) using its proprietary people-based IDs via its M1… Read More Dentsu Aegis Network and Index Exchange tie-up for ‘people-based marketing’
IAB Internet Advertising Revenue Report 2017: Digital Ad Spend Reaches an all-time High of $88 Billion in 2017 with Mobile accounting for 57% of Revenue Total U.S. digital ad spend reached a record-setting $88 billion last year, according to the latest IAB Internet Advertising Revenue Report, released today by the Interactive Advertising Bureau (IAB), and… Read More Digital Ad Spend Reaches an All-Time High of $88 Billion in 2017 – IAB Ad Revenue Report 2017
According to eMarketer, video viewing, including both linear TV & Digital Video accounted for an average of 5 hours a day among U.S. adults in 2017. Here is how to take advantage of Digital Video in a new IAB Video Creative Innovation Whitepaper: https://www.iab.com/news/video-creative-innovation/ IAB’s Video Ad Innovation Survey 2018 finds 88% of publishers, 77% of brands/agencies, and 76%… Read More Video Creative Innovation for 21st Century Brand Building – A new Whitepaper by IAB
Drawbridge, one of the last major cross-device indies, is selling its US media business to location data platform Gimbal, shutting down its self-serve ad platform and getting out of the advertising biz, as published by AdExchanger here: https://adexchanger.com/data-exchanges/drawbridge-sells-its-media-arm-and-exits-ad-tech/