Cadent, the leading independent platform for advanced TV advertising, has announced the expansion of its Aperture Platform on Google Cloud with a new data Clean Room offering. Developed using Google Cloud’s reference architecture and infrastructure, the Clean Room enhances data sharing and analysis security for advertisers and publishers. Cadent’s partnership with Google Cloud strengthens its integrations within the advanced TV ecosystem and offers new opportunities for advertisers prioritizing privacy and audience diversity.

Source: Cadent Launches Clean Room Offering on Google Cloud to Enable Privacy-Safe TV Ad Targeting (prnewswire.com)