The New York Times will no longer use 3rd-party data to target ads come 2021, and it is building out a proprietary first-party data platform. Beginning in July, The Times will begin to offer clients 45 new proprietary first-party audience segments to target ads. Those segments are broken up into 6 categories: age (age ranges,… Read More New York Times to phase out all 3rd-party advertising data from 2021
Google recently announced that Chrome will start blocking resource-heavy ads. As shared by Marshall Vale, Product Manager, Chrome on this Chromium Blog, Google discovered that a fraction of a percent of ads consume a disproportionate share of device resources, such as battery and network data, without the user knowing about it. These ads (such as… Read More Google Chrome to start blocking resource-heavy ads in August
Google To Make All Advertisers Submit Personal IDs, Business Verification Docs. The process will start in the United States and then expand globally, but it will take a few years before the new business verification program is complete, according to a blog post by John Canfield, Google’s director of product management for ads integrity. Read… Read More Google to increase transparency through advertiser identity verification
In this interview with Beet.TV, Sir Martin Sorrell says Google, Facebook, Amazon, Tencent, Alibaba and Tik Tok “are going to emerge from the COVID-19 crisis with huge advantages in terms of data“. For example, Sorrell says, Amazon, during the pandemic, is accumulating consumer data to make targeting more effective. “The targeting and the performance of… Read More [VIDEO] Sir Martin Sorrel’s POV on COVID-19’s long term impact on the industry and priorities for AdTech and Publishers on Google phasing out 3rd party cookies
After recent announcement of phasing out third-party cookies, Google adds mobile app attribution restrictions for iOS (Android not affected). This would restrict third-party verification for iOS search downloads and significantly restrict app measurement. Key takeaways – Google’s Latest Measurement Restrictions will make life harder for mobile marketers These changes significantly restrict third-party verification for iOS… Read More Google adds mobile app attribution restrictions for iOS
Google unveils Stadia cloud gaming service, launches in 2019: https://www.theverge.com/2019/3/19/18271702/google-stadia-cloud-gaming-service-announcement-gdc-2019 Key points – Google to leverage YouTube for Stadia Stadia has more Teraflops of power than an Xbox One X Google also launched its own Game DEV Studio Stadia is live stream cross-platform gaming – no hardware needed One can use any existing game controllers… Read More News: Google announces Stadia – Online Cross-Platform Gaming
This article was originally published in DIGIDAY. Amazon’s ad business is now worth almost $2.2 billion according to the company’s second-quarter earnings, a year-over-year increase of 129 percent. The revenue was, as always, in the “other” line item, which is primarily sales of ad services. In the first-quarter filing, Amazon said that ad revenue had… Read More Amazon ad revenue up 129 percent to $2.2bn!
Google launches new video ad format for the Playstore. In beta for gaming apps at the moment. Google today announced plans to aggressively move into in-app advertising with the launch of new strategies to monetize mobile gaming apps through video and rewards, as well as an innovative bidding strategy for in-app ad inventory, For starters,… Read More Google Moves Aggressively Into In-App Ads, Launches Open Bidding
As published on MediaPost here: https://www.mediapost.com/publications/article/314702/google-discloses-results-of-exchange-bidding-bo.html Google goes public with its own Header Bidding Solution – claims to boost Publisher Yield >40% Google went public with its own header bidding solution, ‘Exchange Bidding’ aka EBDA, discloses results of ‘Exchange Bidding,’ boosts Publisher Yield >40%! In a sign of how much the emergence of header bidding has disrupted… Read More Google goes public with its own Header Bidding Solution – claims to boost Publisher Yield >40%
Interesting read: Google’s ad blocker could make it the “judge and jury” of online ads. Two things that give digital media executives nightmares: the increasing use of ad blockers and the 49 percent share of all digital ad revenue growth currently going to Google. So with Google’s Thursday blog post confirming the 2018 release of an ad blocker for its… Read More Google’s ad blocker could make it the “judge and jury” of online ads
Google announced that it would bridge the gap between traditional TV and digital video by giving advertisers the ability to programmatically buy, target and measure traditional TV ads within the same platform as digital ones. It’s not the internet giant’s first attempt at selling for traditional TV—beginning in 2008, it began offering its “Google TV… Read More Google’s 2nd shot at Programmatic TV Buying!