Disney has developed its own advertising-delivery stack from the ground up, centered on the proprietary Disney Ad Server, which is now powering Disney+ with ads, delivering some 500 million ad impressions per day. According to Aaron LaBerge, CTO of the Disney Media & Entertainment Distribution (DMED) division, owning the ad tech piece of the chain… Read More Why Disney Built Its Own Ad Server for Disney+ and Hulu?
Cadent, the leading independent platform for advanced TV advertising, has announced the expansion of its Aperture Platform on Google Cloud with a new data Clean Room offering. Developed using Google Cloud’s reference architecture and infrastructure, the Clean Room enhances data sharing and analysis security for advertisers and publishers. Cadent’s partnership with Google Cloud strengthens its… Read More Cadent TV enables Privacy-Safe TV Ad Targeting with Clean Room Offering on Google Cloud
Google TV has entered the free ad-supported streaming TV (FAST) space, offering a new live TV experience that includes over 800 free TV channels across multiple providers within the Live tab, according to an announcement from the company. Google TV, which powers the latest Chromecast devices and is embedded into some smart TVs, has integrated… Read More Google TV Launches as a Meta-EPG, Offering Over 800 FAST Channels and Branded Third-Party Channels
Over two-thirds of direct-to-consumer (DTC) brands use connected TV (CTV) and over-the-top (OTT) digital TV advertising, and 57% of them plan to increase their spending in CTV/OTT during the first half of 2023, according to a survey by Digital Remedy and Dynata. Higher-quality inventory and measurement capabilities were cited as reasons for increased spending, with… Read More Over Two-Thirds of DTC Marketers to Increase Spending on CTV/OTT Advertising in 2023, Survey Finds
New York’s subway digital screens feature viral recipes and food creations from content companies like So Yummy, generating website and YouTube traffic, as well as revenue from ads and ecommerce. However, while short-form video is currently winning, TikTok could face fierce competition from GoogleTube and Facebookagram if YouTube Shorts or Instagram Reels continue to succeed.… Read More Short-form video is winning right now in terms of content production and advertiser mind share
Netflix’s ad-supported tier has reached 1 million monthly active users in the US, suggesting its advertising business is gradually picking up steam. Source: Netflix Ad Tier Reaches 1 Million US Users After Shaky Start – VideoWeek
SpotX recently compiled and published this report based on the observations around how COVID-19 has impacted the viewership, content consumption and overall ad spend in Southeast Asia region. Here is the quick summary – Steep increase in ad calls on premium publisher sites Ad calls were up 471% as compared to baseline activity As lockdowns… Read More From SpotX – Impact of COVID-19 on Viewership and Ad Spend in Southeast Asia
Samsung Ads to make its CTV video inventory available programmatically for the first time to buyers, via the supply-side platform SpotX. Previously, the only way buyers could access Samsung Ads-represented inventory was through an IO. Samsung Ads observed a 70% increase in viewing time and 132% in weekly hours after the pandemic hit, compared to… Read More Samsung to sell inventory programmatically across its 50 million smart TVs in the US
Addressable advertising is a burgeoning business in the industry of television ads. This year, advertisers will spend an estimated $2.5 billion on the format—up 23% from 2018, according to eMarketer. This is because addressable TV advertising, or targeted TV ads as they are alternatively called, is a boon for advertisers who want to reach a very… Read More Addressable TV: How advertising is evolving with television
U.S. connected TV users reached 182.6 million in ’18, comprising 55% of US population. This area will continue to grow as we work to create an urgency about how to follow the consumer from traditional TV to OTT. Learn more in lAB Video Landscape Report (attached). Key points from the report – Video delivery and… Read More IAB Video Landscape Report 2018
IAB’s guide to Digital Video Advertising (The New TV): Practical Advice from IAB For Cross-Platform Video Advertising as published here: https://video-guide.iab.com/new-tv Over the decades, the ways audiences have consumed television have seen continuous and dramatic shifts, leading pundits to proclaim “TV is dead” or “TV is dying.” TV is not dying, but viewing habits are changing more quickly… Read More IAB Guide to Digital Video Advertising (The New TV)
TechDarshan 