Category: Streaming Media

From SpotX – Impact of COVID-19 on Viewership and Ad Spend in Southeast Asia

SpotX recently compiled and published this report based on the observations around how COVID-19 has impacted the viewership, content consumption and overall ad spend in Southeast Asia region. Here is the quick summary – Steep increase in ad calls on premium publisher sites Ad calls were up 471% as compared to baseline activity As lockdowns… Read More From SpotX – Impact of COVID-19 on Viewership and Ad Spend in Southeast Asia

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Samsung to sell inventory programmatically across its 50 million smart TVs in the US

Samsung Ads to make its CTV video inventory available programmatically for the first time to buyers, via the supply-side platform SpotX. Previously, the only way buyers could access Samsung Ads-represented inventory was through an IO. Samsung Ads observed a 70% increase in viewing time and 132% in weekly hours after the pandemic hit, compared to… Read More Samsung to sell inventory programmatically across its 50 million smart TVs in the US

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Addressable TV: How advertising is evolving with television

Addressable advertising is a burgeoning business in the industry of television ads. This year, advertisers will spend an estimated $2.5 billion on the format—up 23% from 2018, according to eMarketer. This is because addressable TV advertising, or targeted TV ads as they are alternatively called, is a boon for advertisers who want to reach a very… Read More Addressable TV: How advertising is evolving with television

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IAB Guide to Digital Video Advertising (The New TV)

IAB’s guide to Digital Video Advertising (The New TV): Practical Advice from IAB For Cross-Platform Video Advertising as published here: https://video-guide.iab.com/new-tv Over the decades, the ways audiences have consumed television have seen continuous and dramatic shifts, leading pundits to proclaim “TV is dead” or “TV is dying.” TV is not dying, but viewing habits are changing more quickly… Read More IAB Guide to Digital Video Advertising (The New TV)

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News: MobiTV Selected by NCTC for App-Based Pay TV Video Solutions Delivery

MobiTV Selected by National Cable Television Cooperative as a Partner for App-Based Pay TV Video Solutions Delivery. Agreement provides more than 800 Pay TV providers a new option for Video Delivery Technology to help them remain competitive. MobiTV, an industry innovator in IP-based video delivery solutions, and National Cable Television Cooperative (NCTC) announce a new… Read More News: MobiTV Selected by NCTC for App-Based Pay TV Video Solutions Delivery

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Deluxe Enhances Digital Supply Chain Platform with Advanced OTT Capabilities

Deluxe Technologies launches new OTT solutions to simplify management, delivery, and monetization for both standalone services or as part of a multiscreen diversification strategy. Deluxe announced that it has strengthened its suite of managed services from Deluxe Distribution with new OTT capabilities by adding Smart Video Engine to the video supply chain technology stack built… Read More Deluxe Enhances Digital Supply Chain Platform with Advanced OTT Capabilities

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Tremor Video Adds Significant Curated Premium CTV/OTT Inventory to The Trade Desk’s Platform

Tremor Video – a leading video monetization software company, announces a deeper integration with The Trade Desk, Inc., a global technology platform for buyers of advertising, to offer curated access to premium programmatic Connected Television (CTV) and Over-the-Top (OTT) advertising inventory. DISH, Sling TV, A+E Networks and Bloomberg Media are among the first publishers to… Read More Tremor Video Adds Significant Curated Premium CTV/OTT Inventory to The Trade Desk’s Platform

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Cord cutting: all you need to know about Indian OTT platforms

The whole world may be moving towards cord-cutting, but before you clip the cable, here’s our guide to help you choose the best combination of OTT platforms. Get to know who has the most content, who features the most interesting genres and who has the most choices when it comes to regional languages. From award-winning… Read More Cord cutting: all you need to know about Indian OTT platforms

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Deluxe Provides Industry-First Delivery of Live 4K Video Across the Globe Using the Public Internet

Burbank, Calif.-based Deluxe Entertainment Services Group said March 29 that it’s successfully broadcast live 4K video between the U.K. and the U.S. using the public Internet. Delivered at 50 Mbps, the live 4K stream was encoded using the High Efficiency Video Coding (HEVC) video compression standard at a frame rate of 30 frames per second, leaving… Read More Deluxe Provides Industry-First Delivery of Live 4K Video Across the Globe Using the Public Internet

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