Addressable advertising is a burgeoning business in the industry of television ads. This year, advertisers will spend an estimated $2.5 billion on the format—up 23% from 2018, according to eMarketer.

This is because addressable TV advertising, or targeted TV ads as they are alternatively called, is a boon for advertisers who want to reach a very specific viewer with a targeted campaign. Television has traditionally been a great buy for advertisers who want to reach a large population, but thanks to advances in technology, they can now also advertise on television to meet specific audience goals based on demos or buying habits.

But what exactly is addressable TV, and how does it work? Please read through this Interesting post from Viacom: https://www.viacom.com/news/what-is-addressable-tv