About me

Hello there!

Welcome to my Blog. I am Darshan Radia, currently working as a Sr. Solutions Architect in the Media & Entertainment domain with Cybage Software Pvt. Ltd. in Pune, India.

In this Blog, I post about news briefs, industry trends and happenings to keep myself and you up-to-date on latest in AdTech, Digital Publishing, Media & Entertainment ecosystems.

More about me:
A technologist at heart, I am passionate about building solutions for agency, adtech, media, digital publishing and entertainment ecosystems and industry players.

With 15+ years of experience in offshore product development, I enjoy working on – Solution Architecture, Techno-functional Consulting, Research, Requirements Engineering and Business Analysis with subject matter expertise in Digital Advertising, Publishing, Media & Entertainment domain.

Interest areas: ad-tech, Media Agencies and Full-service Digital Agencies, Agency Trading Desk (ATD), Media Planning, Media Buying, Ad Platforms, Campaign Management, Demand Side Platforms (DSP), Supply Side Platforms (SSP), Data Management Platforms (DMP), Ad Exchanges, Programmatic RTB, Ad Mediation, Ad Networks, Retargeting, Bid Optimization, Solutions for Publishers.

Digital Advertising and Marketing: 
Display Advertising, Search Marketing, Mobile Advertising, Video Advertising, Social Media Marketing, Email Marketing, Affiliate Marketing, Direct Marketing. Ad ROI, Media Mix Optimization, Cross-channel attribution, Engagement measurement models, Social Analytics.

Digital Publishing:
Assets, rights and contract management, editorial workflows, subscriptions, loyalty programs, enterprise CMS, Web CMS, Content Recommendation frameworks, advertising and monetizing solutions, multi-channel publishing, mobile publishing.

Media, Broadcast and Digital Production:
Ad sales and audience analytics, optimize media spend, online video, IPTV, EPG, TV anywhere, Interactive TV (iTV), live streaming, VoD

Specialties: SME, Research, Solution Selling, Solution Architecture, Techno-functional Consulting, Pre-sales, Efforts and Cost estimation, Function Point Analysis (FPA) and Estimates (FPE), Proposals, Case Studies, Project & Product Management, Business Analysis, Requirement Engineering, Client Relationship Management, Software Design and Development, Training.