About me

Hello there!

Welcome to my Blog. I am Darshan Radia. In this Blog, I post about news briefs, industry trends and happenings to keep myself and you up-to-date on latest in Ad Tech, Digital Publishing, Media & Entertainment ecosystems.

More about me:

17 plus years of techno-functional experience, passionate about building innovative products and software solutions for the Media & Advertising domain. Experience working with global Media Agencies, Ad Tech providers and Media Publishing players across USA, Europe and APAC.

As a Head, Advertising Technology, Media Solutions at Singapore Press Holdings (SPH), I am driving adtech, programmatic advertising, tech-led innovation, end-to-end client solutions and product development across Digital, Print, (D)OOH and Radio.

As a Member, Technical Working Group at IAB Southeast Asia and India, I am contributing in informing and developing specifications and guidelines around the future of identity, user targeting and tracking in a cookie-less environment for the region.

On academic front, I am currently a student at the NUS Business School’s Executive MBA – APAC (Intake 29, 2020-2021)!

Experience working as a Product Director, Consultant, Solution Architect, Business Analyst, Product Manager, Product Owner, Project Manager, Technical Lead and a Software Developer.

Interest areas:

  • AdTech & MarTech: Ad Tech, Media Agencies and Full-service Digital Agencies, Agency Trading Desk (ATD), Media Planning, Media Buying, Ad Platforms, Campaign Management, Demand Side Platforms (DSP), Supply Side Platforms (SSP), Data Management Platforms (DMP), Ad Exchanges, Programmatic RTB, Ad Mediation, Ad Networks, Retargeting, Bid Optimization, Brand Safety, Solutions for Publishers.
  • Digital Advertising and Marketing: Display Advertising, Search Marketing, Mobile Advertising, Video Advertising, Social Media Marketing, Email Marketing, Affiliate Marketing, Direct Marketing. Ad ROI, Media Mix Optimization, Cross-channel attribution, Engagement measurement models, Social Analytics.
  • Digital Media & Publishing: Assets, rights and contract management, editorial workflows, subscriptions, loyalty programs, enterprise CMS, web CMS, content recommendation frameworks, advertising and monetizing solutions, multi-channel publishing, mobile publishing.
  • Media, Broadcast and Digital Production: Ad sales and audience analytics, optimize media spend, online video, IPTV, EPG, TV anywhere, Interactive TV (iTV), live streaming, VoD
Specialties: Technology Leadership, Thought Leadership, Consulting, Research, Project & Product Management, End-to-end Media Solutions, Solution Architecture, Software Sizing – Efforts and Cost estimation, Function Point Analysis (FPA) and Estimates (FPE), Business Analysis, Requirement Engineering, Client Relationship Management, Software Design and Development, Training.
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