This article was originally published in The Drum. The global digital out of home (DOOH) market is expected to exceed more than $5bn by 2022 at an annual rate of 10% as a result of boost in Programmatic advertising. According to MarketWatch, the report by Market Research Engine states that the major driving factors of… Read More Programmatic advertising to drive digital OOH market to more than $5bn by 2022
This is so cool! Intersection: User Research Exploration: Eye Tracking for Wayfinding Products As Experience Designers, we are constantly studying how people interact with technology. At Intersection, our design team is obsessed with understanding how people exist in physical spaces and cities. Our products strive to help individuals navigate through cities and transit systems by… Read More Future of DOOH is here at Intersection – Eye Tracking for Wayfinding Products
News from Intersection: We are thrilled to announce our partnership with Los Angeles Metro today! “As a global center of media, entertainment, and technology and the second largest media market in the U.S, Los Angeles offers incredible opportunities for brands to reach audiences on their daily journeys,” –Ari Buchalter. Via Mass Transit Magazine Intersection announced that it… Read More News: Intersection wins Los Angeles Metro/Transit in multi-year contract
IAB introduces #DOOH Metrics Glossary for #agencies & #brand to evaluate, plan & buy Digital-Out-Of-Home more efficiently. In order to make it efficient for agencies and brands to evaluate, plan, and buy Digital Out-of-Home (DOOH) alongside traditional online media, the IAB DOOH committee has evaluated commonalities between terms, identifying unique terms to DOOH in the… Read More IAB introduces DOOH Metrics Glossary
TechDarshan 