Disney has developed its own advertising-delivery stack from the ground up, centered on the proprietary Disney Ad Server, which is now powering Disney+ with ads, delivering some 500 million ad impressions per day. According to Aaron LaBerge, CTO of the Disney Media & Entertainment Distribution (DMED) division, owning the ad tech piece of the chain… Read More Why Disney Built Its Own Ad Server for Disney+ and Hulu?
COVID-19 surely helped news publishers see an increase of traffic and their digital inventory, however, programmatic CPM saw decline as brands are concerned about brand safety around COVID-19 articles. China has recovered from the pandemic and advertising industry there is seeing a rapid recovery after the pandemic, which indicates positive trends. This IAB SEA+India’s thought… Read More IAB | COVID-19’s impact on Programmatic in SEA and India
The 614 Group launched a series of Live Virtual Brand Safety Summits for 2020. The Live Virtual Summit featured a mix of keynotes, panel discussions and fireside chats covering the most pressing brand safety issues. Speaker lineup featured experts on brand safety, advertising fraud, measurement, contextual advertising, consumer data protection and more. 614 Group hosted… Read More Summary of Brand Safety Summit Singapore
Samsung Ads to make its CTV video inventory available programmatically for the first time to buyers, via the supply-side platform SpotX. Previously, the only way buyers could access Samsung Ads-represented inventory was through an IO. Samsung Ads observed a 70% increase in viewing time and 132% in weekly hours after the pandemic hit, compared to… Read More Samsung to sell inventory programmatically across its 50 million smart TVs in the US
This Guide has been developed by experts from IAB Europe’s Programmatic Trading Committee (PTC) to prepare brands, agencies, publishers and tech intermediaries for the much-anticipated post third-party cookie advertising ecosystem. It provides background to the current use of cookies in digital advertising today and an overview of the alternative solutions being developed. As solutions evolve,… Read More [eBook/PDF] IAB Europe’s guide to the post Third-Party Cookie Era
Merkle launched the Merkury, an identifier designed to allow marketers to continue targeting audiences online without using third-party cookies. Merkle’s Merkury enables first-party, cookie less identity Clean and link offline and digital records for databases, data lakes, and technology platforms Turn anonymous site, media, and email engagements into cookie-less IDs of consumers Enhance cookie-less IDs… Read More Merkle launches an Identity Solution as the industry approaches the Cookie-less World!
This article was originally published in DigiDay. The Impact of GDPR, in 5 charts Interestingly, two months after the law’s enforcement, more than 1,000 US news publishers chose to block European visitors from their sites. The arrival of the General Data Protection Regulation in May has been a rollercoaster for many companies. The law has… Read More The Impact of GDPR in 5 charts
This article was originally published in MarTech Today. IAB Tech Lab launches primer and resource hub on ad-oriented blockchain tech. The new offerings are part of the Tech Lab’s efforts to bring the ad community up to speed, define key terms and metrics and separate value from hype. A week ago, its Blockchain Working Group announced… Read More IAB Tech Lab is moving quickly to catch up with Blockchain in AdTech
This article was originally published in The Drum. The global digital out of home (DOOH) market is expected to exceed more than $5bn by 2022 at an annual rate of 10% as a result of boost in Programmatic advertising. According to MarketWatch, the report by Market Research Engine states that the major driving factors of… Read More Programmatic advertising to drive digital OOH market to more than $5bn by 2022
Amobee – a leading global digital marketing technology company serving brands, agencies and trading desks – and AMNET France today announced the influential trading desk has become the first in Europe to seamlessly activate programmatic media buying over Amobee’s self-service DSP with integrated audience buying across programmatic and social. Through the strategic collaboration with Amobee,… Read More Amobee and AMNET France Announce Strategic Collaboration on Programmatic Buying
Denstu Aegis Network (DAN) and Index Exchange have penned an agreement that will see holding group target up to 242 million US internet users on premium websites using the programmatic outfit’s technology. The partnership means DAN’s clients can plan, buy and measure campaigns via private marketplaces (PMP) using its proprietary people-based IDs via its M1… Read More Dentsu Aegis Network and Index Exchange tie-up for ‘people-based marketing’
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