IAB Tech Lab is moving quickly to catch up with Blockchain in AdTech

This article was originally published in MarTech Today.  IAB Tech Lab launches primer and resource hub on ad-oriented blockchain tech. The new offerings are part of the Tech Lab’s efforts to bring the ad community up to speed, define key terms and metrics and separate value from hype. A week ago, its Blockchain Working Group announced… Read More IAB Tech Lab is moving quickly to catch up with Blockchain in AdTech

Programmatic advertising to drive digital OOH market to more than $5bn by 2022

This article was originally published in The Drum. The global digital out of home (DOOH) market is expected to exceed more than $5bn by 2022 at an annual rate of 10% as a result of boost in Programmatic advertising. According to MarketWatch, the report by Market Research Engine states that the major driving factors of… Read More Programmatic advertising to drive digital OOH market to more than $5bn by 2022

Amobee and AMNET France Announce Strategic Collaboration on Programmatic Buying

Amobee – a leading global digital marketing technology company serving brands, agencies and trading desks – and AMNET France today announced the influential trading desk has become the first in Europe to seamlessly activate programmatic media buying over Amobee’s self-service DSP with integrated audience buying across programmatic and social. Through the strategic collaboration with Amobee,… Read More Amobee and AMNET France Announce Strategic Collaboration on Programmatic Buying

Dentsu Aegis Network and Index Exchange tie-up for ‘people-based marketing’

Denstu Aegis Network (DAN) and Index Exchange have penned an agreement that will see holding group target up to 242 million US internet users on premium websites using the programmatic outfit’s technology. The partnership means DAN’s clients can plan, buy and measure campaigns via private marketplaces (PMP) using its proprietary people-based IDs via its M1… Read More Dentsu Aegis Network and Index Exchange tie-up for ‘people-based marketing’

Most populous Marketing Technology Landscape yet – 2017 MarTech 5000

Scott Brinker unveils his most populous Marketing Technology Landscape yet. At this rate, we’re soon going to need microscopes to keep up with the evolution of the martech ecosystem 🙂 The 2017 ‘Martech 5000’ Marketing Technology Landscape. Almost 5,000 companies are now part of the marketing technology landscape, a huge leap from the 150 itemized… Read More Most populous Marketing Technology Landscape yet – 2017 MarTech 5000

News: Vungle Announces Global Availability of Self-Serve Platform for Advertisers

Vungle, the leading performance marketing platform for in-app video ads, today announced the global availability of its advertiser Self-Serve Platform along with several new features that enable the automated creation of ads. Following successful beta trials earlier this year, Vungle’s Self-Serve Platform provides advertisers access to Vungle’s global audience, and enables them to upload video… Read More News: Vungle Announces Global Availability of Self-Serve Platform for Advertisers

Google goes public with its own Header Bidding Solution – claims to boost Publisher Yield >40%

As published on MediaPost here: https://www.mediapost.com/publications/article/314702/google-discloses-results-of-exchange-bidding-bo.html Google goes public with its own Header Bidding Solution – claims to boost Publisher Yield >40% Google went public with its own header bidding solution, ‘Exchange Bidding’ aka EBDA, discloses results of ‘Exchange Bidding,’ boosts Publisher Yield >40%! In a sign of how much the emergence of header bidding has disrupted… Read More Google goes public with its own Header Bidding Solution – claims to boost Publisher Yield >40%

The Advertising ID Consortium and its members!

The Advertising ID Consortium Announces New Member Companies and Support from The Trade Desk to Create the Largest Identity Collaboration on the Open Internet The Advertising ID Consortium, the open identity solution for the digital advertising ecosystem, today announced new platform partners that have agreed to join the Consortium in addition to the three founding… Read More The Advertising ID Consortium and its members!

IAB Tech Lab Opens Header Bidding Standard For Public Comment

The Interactive Advertising Bureau’s (IAB) Tech Lab on Thursday released a standard on header bidding technology for public comment. The “Standard Header Container Integration with an Ad Server” aims to create requirements to support the adoption of header bidding technology. The IAB said the document offers insights into best practices that help standardize how header… Read More IAB Tech Lab Opens Header Bidding Standard For Public Comment

Google’s 2nd shot at Programmatic TV Buying!

Google announced that it would bridge the gap between traditional TV and digital video by giving advertisers the ability to programmatically buy, target and measure traditional TV ads within the same platform as digital ones. It’s not the internet giant’s first attempt at selling for traditional TV—beginning in 2008, it began offering its “Google TV… Read More Google’s 2nd shot at Programmatic TV Buying!

Infographic: 2016 Global Programmatic Trends by MediaMath

MediaMath: Programmatic has been on the digital scene for almost a decade, yet it still has a long way to go before it’s fully utilized among marketers from around the world. Now that it’s 2016, this year’s set to be a high growth year for programmatic, with spend reaching record highs across all channels. MediaMath… Read More Infographic: 2016 Global Programmatic Trends by MediaMath