COVID-19 surely helped news publishers see an increase of traffic and their digital inventory, however, programmatic CPM saw decline as brands are concerned about brand safety around COVID-19 articles. China has recovered from the pandemic and advertising industry there is seeing a rapid recovery after the pandemic, which indicates positive trends.

This IAB SEA+India’s thought leadership articles highlights the impact of COVID19 on Programmatic in Southeast Asia and India: https://iabseaindia.com/covid-19-programmatic/