From SpotX – Impact of COVID-19 on Viewership and Ad Spend in Southeast Asia

SpotX recently compiled and published this report based on the observations around how COVID-19 has impacted the viewership, content consumption and overall ad spend in Southeast Asia region.

Here is the quick summary –

  • Steep increase in ad calls on premium publisher sites
  • Ad calls were up 471% as compared to baseline activity
  • As lockdowns came in to force across SEA in the first week of March, consumers turned to entertainment
  • Traffic to over-the-top (OTT) and music streaming platforms increased, with ad calls up 164% and 129% respectively
  • Gaming also saw significant growth, with ad calls up 268% versus the baseline.
Source: SpotX Platform
Source: SpotX Platform

The report also highlights insights from SpotX publisher partners in the region. For more details, read here: https://www.spotx.tv/resources/blog/spotxer/the-covid-19-impact-on-viewership-and-ad-spend-in-southeast-asia/

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