Tag: Publishers

IAB | COVID-19’s impact on Programmatic in SEA and India

COVID-19 surely helped news publishers see an increase of traffic and their digital inventory, however, programmatic CPM saw decline as brands are concerned about brand safety around COVID-19 articles. China has recovered from the pandemic and advertising industry there is seeing a rapid recovery after the pandemic, which indicates positive trends. This IAB SEA+India’s thought… Read More IAB | COVID-19’s impact on Programmatic in SEA and India

Darshan RadiaLeave a comment

From SpotX – Impact of COVID-19 on Viewership and Ad Spend in Southeast Asia

SpotX recently compiled and published this report based on the observations around how COVID-19 has impacted the viewership, content consumption and overall ad spend in Southeast Asia region. Here is the quick summary – Steep increase in ad calls on premium publisher sites Ad calls were up 471% as compared to baseline activity As lockdowns… Read More From SpotX – Impact of COVID-19 on Viewership and Ad Spend in Southeast Asia

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Google’s ad blocker could make it the “judge and jury” of online ads

Interesting read: Google’s ad blocker could make it the “judge and jury” of online ads. Two things that give digital media executives nightmares: the increasing use of ad blockers and the 49 percent share of all digital ad revenue growth currently going to Google. So with Google’s Thursday blog post confirming the 2018 release of an ad blocker for its… Read More Google’s ad blocker could make it the “judge and jury” of online ads

Darshan RadiaLeave a comment