Viacom Taps Google Cloud For Digital Content Discovery

As Viacom continues to expand its direct-to-consumer streaming video strategy, the company is turning to Google Cloud to enhance its content discovery capabilities. Viacom, like many of its media competitors, is creating more content every year, increasingly for a global audience that may consume it on different platforms. The company is using Google Cloud for… Read More Viacom Taps Google Cloud For Digital Content Discovery

News: Amobee and ITV Announce Exclusive Technology Licensing and Innovation Partnership

Amobee, a global digital advertising technology company, today announced a partnership with ITV—the United Kingdom’s biggest commercial broadcaster—for the exclusive UK and Ireland licensing of Amobee’s technology for end-to-end programmatic buying and selling of premium video on the ITV Hub. The agreement will enable ITV to offer advertisers advanced solutions and programmatic access within its… Read More News: Amobee and ITV Announce Exclusive Technology Licensing and Innovation Partnership

Addressable TV: How advertising is evolving with television

Addressable advertising is a burgeoning business in the industry of television ads. This year, advertisers will spend an estimated $2.5 billion on the format—up 23% from 2018, according to eMarketer. This is because addressable TV advertising, or targeted TV ads as they are alternatively called, is a boon for advertisers who want to reach a very… Read More Addressable TV: How advertising is evolving with television

Cord cutting: all you need to know about Indian OTT platforms

The whole world may be moving towards cord-cutting, but before you clip the cable, here’s our guide to help you choose the best combination of OTT platforms. Get to know who has the most content, who features the most interesting genres and who has the most choices when it comes to regional languages. From award-winning… Read More Cord cutting: all you need to know about Indian OTT platforms

Deluxe Provides Industry-First Delivery of Live 4K Video Across the Globe Using the Public Internet

Burbank, Calif.-based Deluxe Entertainment Services Group said March 29 that it’s successfully broadcast live 4K video between the U.K. and the U.S. using the public Internet. Delivered at 50 Mbps, the live 4K stream was encoded using the High Efficiency Video Coding (HEVC) video compression standard at a frame rate of 30 frames per second, leaving… Read More Deluxe Provides Industry-First Delivery of Live 4K Video Across the Globe Using the Public Internet

BARC set to be the currency for TV ratings in India, joins hands with TAM

BARC set to be the currency for TV ratings in country, joins hands with TAM India In a move that could be defined as a milestone for the entire broadcast industry in India, the country finally gets a single currency for measuring television ratings. Television rating company BARC India formed by the broadcasters, advertisers and… Read More BARC set to be the currency for TV ratings in India, joins hands with TAM