Visit this section to explore industry and technology trends around Media, Broadcast and Digital Production including Ad sales and audience analytics, optimize media spend, online video, IPTV, EPG, TV anywhere, Interactive TV (iTV), live streaming, VoD and more.
Disney has developed its own advertising-delivery stack from the ground up, centered on the proprietary Disney Ad Server, which is now powering Disney+ with ads, delivering some 500 million ad impressions per day. According to Aaron LaBerge, CTO of the Disney Media & Entertainment Distribution (DMED) division, owning the ad tech piece of the chain… Read More Why Disney Built Its Own Ad Server for Disney+ and Hulu?
Addressable advertising is a burgeoning business in the industry of television ads. This year, advertisers will spend an estimated $2.5 billion on the format—up 23% from 2018, according to eMarketer. This is because addressable TV advertising, or targeted TV ads as they are alternatively called, is a boon for advertisers who want to reach a very… Read More Addressable TV: How advertising is evolving with television
The whole world may be moving towards cord-cutting, but before you clip the cable, here’s our guide to help you choose the best combination of OTT platforms. Get to know who has the most content, who features the most interesting genres and who has the most choices when it comes to regional languages. From award-winning… Read More Cord cutting: all you need to know about Indian OTT platforms
Burbank, Calif.-based Deluxe Entertainment Services Group said March 29 that it’s successfully broadcast live 4K video between the U.K. and the U.S. using the public Internet. Delivered at 50 Mbps, the live 4K stream was encoded using the High Efficiency Video Coding (HEVC) video compression standard at a frame rate of 30 frames per second, leaving… Read More Deluxe Provides Industry-First Delivery of Live 4K Video Across the Globe Using the Public Internet
BARC set to be the currency for TV ratings in country, joins hands with TAM India In a move that could be defined as a milestone for the entire broadcast industry in India, the country finally gets a single currency for measuring television ratings. Television rating company BARC India formed by the broadcasters, advertisers and… Read More BARC set to be the currency for TV ratings in India, joins hands with TAM
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