Why Disney Built Its Own Ad Server for Disney+ and Hulu?
Disney has developed its own advertising-delivery stack from the ground up, centered on the proprietary Disney Ad Server, which is now powering Disney+ with ads, delivering some 500 million ad impressions per day. According to Aaron LaBerge, CTO of the Disney Media & Entertainment Distribution (DMED) division, owning the ad tech piece of the chain… Read More Why Disney Built Its Own Ad Server for Disney+ and Hulu?