Tag: Programmatic

IAB | COVID-19’s impact on Programmatic in SEA and India

COVID-19 surely helped news publishers see an increase of traffic and their digital inventory, however, programmatic CPM saw decline as brands are concerned about brand safety around COVID-19 articles. China has recovered from the pandemic and advertising industry there is seeing a rapid recovery after the pandemic, which indicates positive trends. This IAB SEA+India’s thought… Read More IAB | COVID-19’s impact on Programmatic in SEA and India

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Samsung to sell inventory programmatically across its 50 million smart TVs in the US

Samsung Ads to make its CTV video inventory available programmatically for the first time to buyers, via the supply-side platform SpotX. Previously, the only way buyers could access Samsung Ads-represented inventory was through an IO. Samsung Ads observed a 70% increase in viewing time and 132% in weekly hours after the pandemic hit, compared to… Read More Samsung to sell inventory programmatically across its 50 million smart TVs in the US

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[eBook/PDF] IAB Europe’s guide to the post Third-Party Cookie Era

This Guide has been developed by experts from IAB Europe’s Programmatic Trading Committee (PTC) to prepare brands, agencies, publishers and tech intermediaries for the much-anticipated post third-party cookie advertising ecosystem. It provides background to the current use of cookies in digital advertising today and an overview of the alternative solutions being developed. As solutions evolve,… Read More [eBook/PDF] IAB Europe’s guide to the post Third-Party Cookie Era

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Programmatic advertising to drive digital OOH market to more than $5bn by 2022

This article was originally published in The Drum. The global digital out of home (DOOH) market is expected to exceed more than $5bn by 2022 at an annual rate of 10% as a result of boost in Programmatic advertising. According to MarketWatch, the report by Market Research Engine states that the major driving factors of… Read More Programmatic advertising to drive digital OOH market to more than $5bn by 2022

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Amobee and AMNET France Announce Strategic Collaboration on Programmatic Buying

Amobee – a leading global digital marketing technology company serving brands, agencies and trading desks – and AMNET France today announced the influential trading desk has become the first in Europe to seamlessly activate programmatic media buying over Amobee’s self-service DSP with integrated audience buying across programmatic and social. Through the strategic collaboration with Amobee,… Read More Amobee and AMNET France Announce Strategic Collaboration on Programmatic Buying

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Dentsu Aegis Network and Index Exchange tie-up for ‘people-based marketing’

Denstu Aegis Network (DAN) and Index Exchange have penned an agreement that will see holding group target up to 242 million US internet users on premium websites using the programmatic outfit’s technology. The partnership means DAN’s clients can plan, buy and measure campaigns via private marketplaces (PMP) using its proprietary people-based IDs via its M1… Read More Dentsu Aegis Network and Index Exchange tie-up for ‘people-based marketing’

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Google’s 2nd shot at Programmatic TV Buying!

Google announced that it would bridge the gap between traditional TV and digital video by giving advertisers the ability to programmatically buy, target and measure traditional TV ads within the same platform as digital ones. It’s not the internet giant’s first attempt at selling for traditional TV—beginning in 2008, it began offering its “Google TV… Read More Google’s 2nd shot at Programmatic TV Buying!

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News: Xaxis and 24/7 Media merge

XAXIS and 24/7 Media merge. The merger creates the world’s largest programmatic media and technology platform. The merger of Xaxis and 24/7 Media brings together the buy-side expertise and audience-targeted media products of Xaxis with 24/7 Media’s advertising technology and publisher focus. Together, the new Xaxis will create unmatched audience-based solutions for our advertisers. The… Read More News: Xaxis and 24/7 Media merge

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