Samsung Ads to make its CTV video inventory available programmatically for the first time to buyers, via the supply-side platform SpotX. Previously, the only way buyers could access Samsung Ads-represented inventory was through an IO.
Samsung Ads observed a 70% increase in viewing time and 132% in weekly hours after the pandemic hit, compared to the beginning of this year. And buyers are seeking more short-term flexibility and value during uncertain economic times.
Samsung Ads also noticed more buyers purchasing OTT inventory exclusively through programmatic.
Source: As published on AdExchanger: https://www.adexchanger.com/digital-tv/samsung-ads-opens-up-programmatic-connections-to-its-ctv-video-supply/