Samsung to sell inventory programmatically across its 50 million smart TVs in the US

Samsung Ads to make its CTV video inventory available programmatically for the first time to buyers, via the supply-side platform SpotX. Previously, the only way buyers could access Samsung Ads-represented inventory was through an IO.

Samsung Ads observed a 70% increase in viewing time and 132% in weekly hours after the pandemic hit, compared to the beginning of this year. And buyers are seeking more short-term flexibility and value during uncertain economic times.

Samsung Ads also noticed more buyers purchasing OTT inventory exclusively through programmatic.

Source: As published on AdExchanger: https://www.adexchanger.com/digital-tv/samsung-ads-opens-up-programmatic-connections-to-its-ctv-video-supply/

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