Tag: SSP

Samsung to sell inventory programmatically across its 50 million smart TVs in the US

Samsung Ads to make its CTV video inventory available programmatically for the first time to buyers, via the supply-side platform SpotX. Previously, the only way buyers could access Samsung Ads-represented inventory was through an IO. Samsung Ads observed a 70% increase in viewing time and 132% in weekly hours after the pandemic hit, compared to… Read More Samsung to sell inventory programmatically across its 50 million smart TVs in the US

Darshan RadiaLeave a comment

News: MediaMath raises $225 million

This article was originally published in The Wall Street Journal. Ad-tech company MediaMath has raised $225 million from investment firm Searchlight Capital Partners. New York-based MediaMath has raised more than $500 million to date. The latest round values the company at north of $1 billion. MediaMath operates a demand-side platform, or DSP — technology that lets… Read More News: MediaMath raises $225 million

Darshan RadiaLeave a comment

Hulu Is Partnering With Tremor Video to Buy and Sell Cross-Screen Video Advertising

Tremor Video, a buying and selling platform for video advertising, and streaming juggernaut Hulu announced Thursday that Hulu has selected Tremor’s sell-side platform to power its Advanced TV advertising across desktop, mobile and streaming devices. Via Tremor’s platform, Hulu is bolstering its Advanced TV efforts by providing advertisers access to its massive library of premium, long-form video content in the… Read More Hulu Is Partnering With Tremor Video to Buy and Sell Cross-Screen Video Advertising

Darshan RadiaLeave a comment

Facebook Exits Ad-Serving To Focus On Buy/Sell-Side

Facebook Exits Ad-Serving To Focus On Buy/Sell-Side: Facebook is exiting the ad-serving business. That business is LiveRail, the video ad server, SSP and publisher monetization platform it acquired in 2014 a year after buying Atlas from Microsoft. The announcement was made via a blog post to developers. Facebook claims the pull-out will enable it to focus… Read More Facebook Exits Ad-Serving To Focus On Buy/Sell-Side

Darshan RadiaLeave a comment