This article was originally published in The Wall Street Journal.
Ad-tech company MediaMath has raised $225 million from investment firm Searchlight Capital Partners. New York-based MediaMath has raised more than $500 million to date. The latest round values the company at north of $1 billion.
MediaMath operates a demand-side platform, or DSP — technology that lets advertisers and their agencies buy online ads using automated systems — and a data-management platform, or DMP, which lets advertisers store and analyze their data.
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