Category: Social Media Marketing

Short-form video is winning right now in terms of content production and advertiser mind share

New York’s subway digital screens feature viral recipes and food creations from content companies like So Yummy, generating website and YouTube traffic, as well as revenue from ads and ecommerce. However, while short-form video is currently winning, TikTok could face fierce competition from GoogleTube and Facebookagram if YouTube Shorts or Instagram Reels continue to succeed.… Read More Short-form video is winning right now in terms of content production and advertiser mind share

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Most populous Marketing Technology Landscape yet – 2017 MarTech 5000

Scott Brinker unveils his most populous Marketing Technology Landscape yet. At this rate, we’re soon going to need microscopes to keep up with the evolution of the martech ecosystem 🙂 The 2017 ‘Martech 5000’ Marketing Technology Landscape. Almost 5,000 companies are now part of the marketing technology landscape, a huge leap from the 150 itemized… Read More Most populous Marketing Technology Landscape yet – 2017 MarTech 5000

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Facebook’s Third-Party Data Pull-Back: Winners And Losers

Interesting read as published on adexchanger: Facebook’s Third-Party Data Pull-Back: Winners And Losers… Facebook recently created a small panic in the marketing and data community when it announced that it would pull the plug on its Partner Categories program, therein eliminating third-party data sources from the platform. The move is also stirring quite a few water… Read More Facebook’s Third-Party Data Pull-Back: Winners And Losers

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Whitepaper by iProspect and Pinterest | The Camera is the New Keyboard

Interesting whitepaper co-authored by iProspect and Pinterest: “The Camera is the New Keyboard – The answer to visual search for consumers in a discovery mindset” Traditional search is like a left brain of the internet. Pinterest’s goal is to build the right brain of the internet: associative, visual, subjective and about possibilities and inspiration right… Read More Whitepaper by iProspect and Pinterest | The Camera is the New Keyboard

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Facebook Exits Ad-Serving To Focus On Buy/Sell-Side

Facebook Exits Ad-Serving To Focus On Buy/Sell-Side: Facebook is exiting the ad-serving business. That business is LiveRail, the video ad server, SSP and publisher monetization platform it acquired in 2014 a year after buying Atlas from Microsoft. The announcement was made via a blog post to developers. Facebook claims the pull-out will enable it to focus… Read More Facebook Exits Ad-Serving To Focus On Buy/Sell-Side

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Less than 1% of online purchases come from Social Channels | Long live SEO

This post argues that monetary returns on Social Media are small, virtually non-existent – certainly not worth investing a sizeable portion of digital-marketing resources in. According to a late 2012 study by Forrester, 39% percent of online retail transactions by new customers start with clicks from paid or organic search results and less than 1% come… Read More Less than 1% of online purchases come from Social Channels | Long live SEO

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