New York’s subway digital screens feature viral recipes and food creations from content companies like So Yummy, generating website and YouTube traffic, as well as revenue from ads and ecommerce. However, while short-form video is currently winning, TikTok could face fierce competition from GoogleTube and Facebookagram if YouTube Shorts or Instagram Reels continue to succeed. Additionally, Roku is aiming to become the top DSP in CTV, challenging The Trade Desk and Google’s ad businesses.

Source: https://www.adexchanger.com/ad-exchange-news/monday-17042023/