Beginning on April 11, 2020, Facebook Audience Network will no longer fill any ad requests to web and in-stream placements. Facebook warned that campaign performance may fluctuate during the phase-out period. Read Facebook’s post on the change here. But why make the move now? Facebook is reading the writing on the wall, and the writing… Read More Facebook just killed off its web supply in the Audience Network
This article was originally published in DIGIDAY. Amazon’s ad business is now worth almost $2.2 billion according to the company’s second-quarter earnings, a year-over-year increase of 129 percent. The revenue was, as always, in the “other” line item, which is primarily sales of ad services. In the first-quarter filing, Amazon said that ad revenue had… Read More Amazon ad revenue up 129 percent to $2.2bn!
Interesting read as published on adexchanger: Facebook’s Third-Party Data Pull-Back: Winners And Losers… Facebook recently created a small panic in the marketing and data community when it announced that it would pull the plug on its Partner Categories program, therein eliminating third-party data sources from the platform. The move is also stirring quite a few water… Read More Facebook’s Third-Party Data Pull-Back: Winners And Losers
Facebook Exits Ad-Serving To Focus On Buy/Sell-Side: Facebook is exiting the ad-serving business. That business is LiveRail, the video ad server, SSP and publisher monetization platform it acquired in 2014 a year after buying Atlas from Microsoft. The announcement was made via a blog post to developers. Facebook claims the pull-out will enable it to focus… Read More Facebook Exits Ad-Serving To Focus On Buy/Sell-Side
Just two weeks ago on July 8, Facebook announced that it has changed how it defines costper-click (CPC). The new definition states that advertisers bidding on a CPC basis will only pay for “link clicks” (“valued click” engagements) based on campaign objectives. Advertisers will no longer pay for all click types, including but not limited… Read More Facebook changes their definition of CPC
Google partners with Facebook to let DoubleClick clients buy retargeted ads on FBX: http://techcrunch.com/2013/10/18/doubleclick-fbx/ Google to sell Facebook Ad Inventory on DoubleClick Bid Manager: http://pulse2.com/2013/10/20/facebook-doubleclick-exchange-95495/
Google + Facebook = 70 percent of all mobile ad revenues worldwide. Source: http://venturebeat.com/2013/06/13/google-facebook-70-of-all-mobile-ad-revenues-worldwide/
TechDarshan 