Samsung to sell inventory programmatically across its 50 million smart TVs in the US

Samsung Ads to make its CTV video inventory available programmatically for the first time to buyers, via the supply-side platform SpotX. Previously, the only way buyers could access Samsung Ads-represented inventory was through an IO. Samsung Ads observed a 70% increase in viewing time and 132% in weekly hours after the pandemic hit, compared to… Read More Samsung to sell inventory programmatically across its 50 million smart TVs in the US

May 20, 2020May 20, 2020 Darshan RadiaLeave a comment

IAB Video Landscape Report 2018

U.S. connected TV users reached 182.6 million in ’18, comprising 55% of US population. This area will continue to grow as we work to create an urgency about how to follow the consumer from traditional TV to OTT. Learn more in lAB Video Landscape Report (attached). Key points from the report – Video delivery and… Read More IAB Video Landscape Report 2018

December 14, 2018April 17, 2019 Darshan RadiaLeave a comment

IAB Guide to Digital Video Advertising (The New TV)

IAB’s guide to Digital Video Advertising (The New TV): Practical Advice from IAB For Cross-Platform Video Advertising as published here: https://video-guide.iab.com/new-tv Over the decades, the ways audiences have consumed television have seen continuous and dramatic shifts, leading pundits to proclaim “TV is dead” or “TV is dying.” TV is not dying, but viewing habits are changing more quickly… Read More IAB Guide to Digital Video Advertising (The New TV)

February 21, 2018April 28, 2018 Darshan RadiaLeave a comment

IAB Guide to Advanced TV Targeting

Advanced TV targeting is growing. Advertiser spend on OTT is expected to hit $40 billion by 2020. Addressable TV ad spend is expected to grow to $3.04 billion in 2019. Read more in new @IAB Advanced TV Targeting Primer: https://www.iab.com/news/advanced-tv-targeting-guide/

February 21, 2018April 28, 2018 Darshan RadiaLeave a comment

News: MobiTV Selected by NCTC for App-Based Pay TV Video Solutions Delivery

MobiTV Selected by National Cable Television Cooperative as a Partner for App-Based Pay TV Video Solutions Delivery. Agreement provides more than 800 Pay TV providers a new option for Video Delivery Technology to help them remain competitive. MobiTV, an industry innovator in IP-based video delivery solutions, and National Cable Television Cooperative (NCTC) announce a new… Read More News: MobiTV Selected by NCTC for App-Based Pay TV Video Solutions Delivery

December 8, 2017April 29, 2018 Darshan RadiaLeave a comment

Deluxe Enhances Digital Supply Chain Platform with Advanced OTT Capabilities

Deluxe Technologies launches new OTT solutions to simplify management, delivery, and monetization for both standalone services or as part of a multiscreen diversification strategy. Deluxe announced that it has strengthened its suite of managed services from Deluxe Distribution with new OTT capabilities by adding Smart Video Engine to the video supply chain technology stack built… Read More Deluxe Enhances Digital Supply Chain Platform with Advanced OTT Capabilities

November 3, 2017May 9, 2018 Darshan RadiaLeave a comment

Tremor Video Adds Significant Curated Premium CTV/OTT Inventory to The Trade Desk’s Platform

Tremor Video – a leading video monetization software company, announces a deeper integration with The Trade Desk, Inc., a global technology platform for buyers of advertising, to offer curated access to premium programmatic Connected Television (CTV) and Over-the-Top (OTT) advertising inventory. DISH, Sling TV, A+E Networks and Bloomberg Media are among the first publishers to… Read More Tremor Video Adds Significant Curated Premium CTV/OTT Inventory to The Trade Desk’s Platform

September 8, 2017May 9, 2018 Darshan RadiaLeave a comment

Cord cutting: all you need to know about Indian OTT platforms

The whole world may be moving towards cord-cutting, but before you clip the cable, here’s our guide to help you choose the best combination of OTT platforms. Get to know who has the most content, who features the most interesting genres and who has the most choices when it comes to regional languages. From award-winning… Read More Cord cutting: all you need to know about Indian OTT platforms