This article was originally published in DigiDay. The Impact of GDPR, in 5 charts Interestingly, two months after the law’s enforcement, more than 1,000 US news publishers chose to block European visitors from their sites. The arrival of the General Data Protection Regulation in May has been a rollercoaster for many companies. The law has… Read More The Impact of GDPR in 5 charts
Scott Brinker unveils his most populous Marketing Technology Landscape yet. At this rate, we’re soon going to need microscopes to keep up with the evolution of the martech ecosystem 🙂 The 2017 ‘Martech 5000’ Marketing Technology Landscape. Almost 5,000 companies are now part of the marketing technology landscape, a huge leap from the 150 itemized… Read More Most populous Marketing Technology Landscape yet – 2017 MarTech 5000
Just two weeks ago on July 8, Facebook announced that it has changed how it defines costper-click (CPC). The new definition states that advertisers bidding on a CPC basis will only pay for “link clicks” (“valued click” engagements) based on campaign objectives. Advertisers will no longer pay for all click types, including but not limited… Read More Facebook changes their definition of CPC
A great resource on Interactive AdTech Landscape / Display Advertising Technology Landscape: Interactive AdTech landscape
In a significant move, Google rolled out CPM bidding by viewable impression in AdWords this week. Advertisers will only be charged for ad impressions that can actually be viewed in-screen by users, rather than on the traditional served impression basis. New reporting metrics are also available, all powered by Google’s viewability measurement solution, Active View,… Read More Google Adds Big Change To Display Bidding: Pay By Viewable Impression In AdWords
A great resource on evolution of online display advertising:
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