Tag: AdTech

IAB | COVID-19’s impact on Programmatic in SEA and India

COVID-19 surely helped news publishers see an increase of traffic and their digital inventory, however, programmatic CPM saw decline as brands are concerned about brand safety around COVID-19 articles. China has recovered from the pandemic and advertising industry there is seeing a rapid recovery after the pandemic, which indicates positive trends. This IAB SEA+India’s thought… Read More IAB | COVID-19’s impact on Programmatic in SEA and India

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Summary of Brand Safety Summit Singapore

The 614 Group launched a series of Live Virtual Brand Safety Summits for 2020. The Live Virtual Summit featured a mix of keynotes, panel discussions and fireside chats covering the most pressing brand safety issues. Speaker lineup featured experts on brand safety, advertising fraud, measurement, contextual advertising, consumer data protection and more. 614 Group hosted… Read More Summary of Brand Safety Summit Singapore

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[eBook/PDF] IAB Europe’s guide to the post Third-Party Cookie Era

This Guide has been developed by experts from IAB Europe’s Programmatic Trading Committee (PTC) to prepare brands, agencies, publishers and tech intermediaries for the much-anticipated post third-party cookie advertising ecosystem. It provides background to the current use of cookies in digital advertising today and an overview of the alternative solutions being developed. As solutions evolve,… Read More [eBook/PDF] IAB Europe’s guide to the post Third-Party Cookie Era

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Google Chrome to start blocking resource-heavy ads in August

Google recently announced that Chrome will start blocking resource-heavy ads. As shared by Marshall Vale, Product Manager, Chrome on this Chromium Blog, Google discovered that a fraction of a percent of ads consume a disproportionate share of device resources, such as battery and network data, without the user knowing about it. These ads (such as… Read More Google Chrome to start blocking resource-heavy ads in August

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Google to increase transparency through advertiser identity verification

Google To Make All Advertisers Submit Personal IDs, Business Verification Docs. The process will start in the United States and then expand globally, but it will take a few years before the new business verification program is complete, according to a blog post by John Canfield, Google’s director of product management for ads integrity. Read… Read More Google to increase transparency through advertiser identity verification

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[VIDEO] Sir Martin Sorrel’s POV on COVID-19’s long term impact on the industry and priorities for AdTech and Publishers on Google phasing out 3rd party cookies

In this interview with Beet.TV, Sir Martin Sorrell says Google, Facebook, Amazon, Tencent, Alibaba and Tik Tok “are going to emerge from the COVID-19 crisis with huge advantages in terms of data“. For example, Sorrell says, Amazon, during the pandemic, is accumulating consumer data to make targeting more effective. “The targeting and the performance of… Read More [VIDEO] Sir Martin Sorrel’s POV on COVID-19’s long term impact on the industry and priorities for AdTech and Publishers on Google phasing out 3rd party cookies

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Merkle launches an Identity Solution as the industry approaches the Cookie-less World!

Merkle launched the Merkury, an identifier designed to allow marketers to continue targeting audiences online without using third-party cookies. Merkle’s Merkury enables first-party, cookie less identity Clean and link offline and digital records for databases, data lakes, and technology platforms Turn anonymous site, media, and email engagements into cookie-less IDs of consumers Enhance cookie-less IDs… Read More Merkle launches an Identity Solution as the industry approaches the Cookie-less World!

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Marketing Technology Landscape Supergraphic (2019): Martech 5000 (actually 7,040)

Marketing Technology Landscape Supergraphic (2019): Martech 5000 (actually 7,040)! chiefmartec.com continues its tradition to announce the most populous Marketing Technology Landscape. Nicknamed the “Martech 5000” a couple of years ago, this latest landscape has already exceeded 7000! Download your own high resolution copy (PDF/Excel) that includes all 7,040 solutions from here.  You can also get… Read More Marketing Technology Landscape Supergraphic (2019): Martech 5000 (actually 7,040)

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News: Adobe buys Marketo for $4.75 billion

Adobe buys Marketo for $4.75 billion: https://www.zdnet.com/article/adobe-buys-marketo-for-4-75-billion/ https://www.cnbc.com/2018/09/20/adobe-confirms-its-buying-marketo-for-4point75-billion.html https://www.reuters.com/article/us-marketo-m-a-adobe-systems/adobe-to-buy-marketing-software-firm-marketo-for-4-75-billion-idUSKCN1M0322 https://www.businessinsider.in/Were-going-to-see-continued-consolidation-Adobes-4-75-billion-acquisition-of-Marketo-could-spur-a-takeover-spree-at-Salesforce-and-Oracle/articleshow/65893433.cms

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