Advertising consortium OpenAP, owned by major TV companies, has received an investment from Snowflake Ventures, a cloud-based data and analytics specialist. This partnership aims to accelerate the development of OpenAP Data Hub, a “clean room” solution for the TV industry, and is expected to facilitate cross-cloud data collaboration at scale, transforming the television advertising industry.

Source: Snowflake Ventures Takes Stake in Ad-Tech Consortium Open AP – Variety