Night Market, a Horizon Media unit, has introduced Neon, a new platform that leverages proprietary AI to enhance media buying efficiency by over 20%. Neon uses automated predictive analytics for investment decisions across retailers, optimizing in-market spend in real-time at the SKU level.

Source: Horizon Launches Neon, The ChatGPT Of Media Planning/Buying 01/17/2023 (mediapost.com)