Category: Emerging Tech

Text-to-Video AI Evolution: Runway Announces Promising Gen-2 Model

Runway, an AI startup, has announced its Gen-2 model, a text-to-video AI tool that aims to generate videos from scratch based on text descriptions. While the generated videos are currently short, unstable, and not photorealistic, this development marks a significant step toward more advanced text-to-video AI capabilities, offering both creative opportunities and potential challenges in… Read More Text-to-Video AI Evolution: Runway Announces Promising Gen-2 Model

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The Home Depot and Kroger Transform the Shopper Experience with Retail Media Networks

Retail Media Networks (RMNs) are rapidly growing, with estimated revenue of $37.5 billion in 2023, thanks to the success of enhancing the customer experience with brands. The Home Depot and Kroger are using RMNs to transform customers’ interactions with brands and their stores, offering ads on various company-owned platforms and personalized precision with customers, respectively.… Read More The Home Depot and Kroger Transform the Shopper Experience with Retail Media Networks

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Amazon Is The Latest Major Ad Platform Going All-In On Machine Learning Tech

The new hot trend in platform advertising is to put the machines in charge of everything. It’s true of Google, true of Meta and, even more so as of this week, it’s true of Amazon. On Thursday, the Amazon DSP rolled out a system-wide upgrade to its machine-learning and predictive algorithms. Source: https://www.adexchanger.com/commerce/amazon-is-the-latest-major-ad-platform-going-all-in-on-machine-learning-tech/

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67% of B2B organizations use AI in marketing, according to the new Forrester Report

More than 70% of respondents plan to “moderately” or “significantly” increase their plans for using AI in marketing processes, the study found. Build or buy? – 50% said they are purchasing technology with embedded AI capabilities, 35% are building in-house capabilities. Source: AI is used in marketing by two thirds of B2B orgs, Forrester finds… Read More 67% of B2B organizations use AI in marketing, according to the new Forrester Report

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