Category: AdTech

Visit this section to explore about industry trends, technology and functional solutions for AdTech, Media Agencies, Full-service Digital Marketing Agencies, Agency Trading Desks (ATD), Media Planning, Media Buying, Ad platforms, Campaign Management, Demand Side Platforms (DSP), Supply Side Platforms (SSP), Data Management Platforms (DMP), Ad Exchanges, Programmatic RTB, Ad Mediation, Ad Networks, Ad Exchanges, Retargeting, Bid Optimization and more.

Advertising consortium owned by major TV companies – OpenAP receives investment from Snowflake Ventures

Advertising consortium OpenAP, owned by major TV companies, has received an investment from Snowflake Ventures, a cloud-based data and analytics specialist. This partnership aims to accelerate the development of OpenAP Data Hub, a “clean room” solution for the TV industry, and is expected to facilitate cross-cloud data collaboration at scale, transforming the television advertising industry.… Read More Advertising consortium owned by major TV companies – OpenAP receives investment from Snowflake Ventures

Darshan RadiaLeave a comment

Horizon Media launches the ChatGPT Of Media Planning/Buying called NEON

Night Market, a Horizon Media unit, has introduced Neon, a new platform that leverages proprietary AI to enhance media buying efficiency by over 20%. Neon uses automated predictive analytics for investment decisions across retailers, optimizing in-market spend in real-time at the SKU level. Source: Horizon Launches Neon, The ChatGPT Of Media Planning/Buying 01/17/2023 (mediapost.com)

Darshan RadiaLeave a comment

Why Disney Built Its Own Ad Server for Disney+ and Hulu?

Disney has developed its own advertising-delivery stack from the ground up, centered on the proprietary Disney Ad Server, which is now powering Disney+ with ads, delivering some 500 million ad impressions per day. According to Aaron LaBerge, CTO of the Disney Media & Entertainment Distribution (DMED) division, owning the ad tech piece of the chain… Read More Why Disney Built Its Own Ad Server for Disney+ and Hulu?

Darshan RadiaLeave a comment

Cadent TV enables Privacy-Safe TV Ad Targeting with Clean Room Offering on Google Cloud

Cadent, the leading independent platform for advanced TV advertising, has announced the expansion of its Aperture Platform on Google Cloud with a new data Clean Room offering. Developed using Google Cloud’s reference architecture and infrastructure, the Clean Room enhances data sharing and analysis security for advertisers and publishers. Cadent’s partnership with Google Cloud strengthens its… Read More Cadent TV enables Privacy-Safe TV Ad Targeting with Clean Room Offering on Google Cloud

Darshan RadiaLeave a comment

The global AdTech market to grow at a CAGR of 13.7% and predicted to reach $3.64 Trillion by 2033

The global adtech market is expected to grow at a CAGR of 13.7%, reaching a valuation of $3,638.25 billion by 2033, driven by widespread digital technology adoption, AdTech solutions for increased efficiency, and the implementation of cutting-edge technologies like AI and AR/VR. Source: Riding high on Dynamic Digital Advertising Industry, the (globenewswire.com)

Darshan RadiaLeave a comment

Enhancing Web Video Inventory: IAB Tech Lab Updates OpenRTB Guidelines for Clarity and Transparency

The IAB Tech Lab has updated the OpenRTB guidelines to improve transparency and accuracy in web video inventory, better differentiating between in-stream and out-stream placements. These changes address a gray area in the legacy definition of in-stream and help preserve the value of premium, full-focus web video content while clarifying other web video advertising descriptions.… Read More Enhancing Web Video Inventory: IAB Tech Lab Updates OpenRTB Guidelines for Clarity and Transparency

Darshan RadiaLeave a comment

Amazon Is The Latest Major Ad Platform Going All-In On Machine Learning Tech

The new hot trend in platform advertising is to put the machines in charge of everything. It’s true of Google, true of Meta and, even more so as of this week, it’s true of Amazon. On Thursday, the Amazon DSP rolled out a system-wide upgrade to its machine-learning and predictive algorithms. Source: https://www.adexchanger.com/commerce/amazon-is-the-latest-major-ad-platform-going-all-in-on-machine-learning-tech/

Darshan RadiaLeave a comment

Opinion: Build v borrow v buy: should advertisers actually own their adtech?

Opinion piece around the benefits of advertisers investing in their own adtech stack. Platforms are getting a little more open in terms of custom integrations, but in general big tech platforms cater to the most common use cases and the least edge cases. It only makes sense for open-minded advertisers to invest in their own… Read More Opinion: Build v borrow v buy: should advertisers actually own their adtech?

Darshan RadiaLeave a comment

2023 Marketing Technology Landscape Supergraphic: 11,038 solutions (11% increase from last year)

It perhaps comes as no surprise that the martech landscape grew yet again, for the 12th consecutive year in a row. It now contains 11,038 solutions — an 11% increase from the 9,932 we charted last year. Source: 2023 Marketing Technology Landscape Supergraphic: 11,038 solutions searchable on martechmap.com – Chief Marketing Technologist (chiefmartec.com) You can download a hi-res slide… Read More 2023 Marketing Technology Landscape Supergraphic: 11,038 solutions (11% increase from last year)

Darshan RadiaLeave a comment

Cookie deprecation effect: Advertisers increase Contextual Targeting Spend

Accordingly to Nano Interactive’s report, Advertisers are set to increase their spending on contextual targeting by $770 million in 2023. This trend is being driven by privacy concerns and the decline of third-party cookies. The report also revealed that 87% of advertisers plan to increase their spending on contextual targeting in the coming year, with… Read More Cookie deprecation effect: Advertisers increase Contextual Targeting Spend

Darshan RadiaLeave a comment