Marketing Technology Landscape Supergraphic (2019): Martech 5000 (actually 7,040)

Marketing Technology Landscape Supergraphic (2019): Martech 5000 (actually 7,040)! chiefmartec.com continues its tradition to announce the most populous Marketing Technology Landscape. Nicknamed the “Martech 5000” a couple of years ago, this latest landscape has already exceeded 7000! Download your own high resolution copy (PDF/Excel) that includes all 7,040 solutions from here.  You can also get… Read More Marketing Technology Landscape Supergraphic (2019): Martech 5000 (actually 7,040)

Addressable TV: How advertising is evolving with television

Addressable advertising is a burgeoning business in the industry of television ads. This year, advertisers will spend an estimated $2.5 billion on the format—up 23% from 2018, according to eMarketer. This is because addressable TV advertising, or targeted TV ads as they are alternatively called, is a boon for advertisers who want to reach a very… Read More Addressable TV: How advertising is evolving with television

News: Adobe buys Marketo for $4.75 billion

Adobe buys Marketo for $4.75 billion: https://www.zdnet.com/article/adobe-buys-marketo-for-4-75-billion/ https://www.cnbc.com/2018/09/20/adobe-confirms-its-buying-marketo-for-4point75-billion.html https://www.reuters.com/article/us-marketo-m-a-adobe-systems/adobe-to-buy-marketing-software-firm-marketo-for-4-75-billion-idUSKCN1M0322 https://www.businessinsider.in/Were-going-to-see-continued-consolidation-Adobes-4-75-billion-acquisition-of-Marketo-could-spur-a-takeover-spree-at-Salesforce-and-Oracle/articleshow/65893433.cms

IAB Tech Lab is moving quickly to catch up with Blockchain in AdTech

This article was originally published in MarTech Today.  IAB Tech Lab launches primer and resource hub on ad-oriented blockchain tech. The new offerings are part of the Tech Lab’s efforts to bring the ad community up to speed, define key terms and metrics and separate value from hype. A week ago, its Blockchain Working Group announced… Read More IAB Tech Lab is moving quickly to catch up with Blockchain in AdTech

Programmatic advertising to drive digital OOH market to more than $5bn by 2022

This article was originally published in The Drum. The global digital out of home (DOOH) market is expected to exceed more than $5bn by 2022 at an annual rate of 10% as a result of boost in Programmatic advertising. According to MarketWatch, the report by Market Research Engine states that the major driving factors of… Read More Programmatic advertising to drive digital OOH market to more than $5bn by 2022

News: MediaMath raises $225 million

This article was originally published in The Wall Street Journal. Ad-tech company MediaMath has raised $225 million from investment firm Searchlight Capital Partners. New York-based MediaMath has raised more than $500 million to date. The latest round values the company at north of $1 billion. MediaMath operates a demand-side platform, or DSP — technology that lets… Read More News: MediaMath raises $225 million