Enhancing Web Video Inventory: IAB Tech Lab Updates OpenRTB Guidelines for Clarity and Transparency

The IAB Tech Lab has updated the OpenRTB guidelines to improve transparency and accuracy in web video inventory, better differentiating between in-stream and out-stream placements. These changes address a gray area in the legacy definition of in-stream and help preserve the value of premium, full-focus web video content while clarifying other web video advertising descriptions.

Source: March 2023 Update to OpenRTB is now ready for implementation! – IAB Tech Lab

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