Interactive AdTech Landscape | Display Advertising Technology Landscape
A great resource on Interactive AdTech Landscape / Display Advertising Technology Landscape: Interactive AdTech landscape
A great resource on Interactive AdTech Landscape / Display Advertising Technology Landscape: Interactive AdTech landscape
In a significant move, Google rolled out CPM bidding by viewable impression in AdWords this week. Advertisers will only be charged for ad impressions that can actually be viewed in-screen by users, rather than on the traditional served impression basis. New reporting metrics are also available, all powered by Google’s viewability measurement solution, Active View,… Read More Google Adds Big Change To Display Bidding: Pay By Viewable Impression In AdWords
A great resource on evolution of online display advertising: