https://www.publicisgroupe.com/en/news/press-releases/publicis-groupe-to-acquire-epsilon Epsilon is a unique technology and platforms company with unparalleled data assets built over years. The addition of Epsilon will propel Publicis as a leader of data-driven personalized experiences at scale. Compelling transaction terms leading to shareholder value creation: Net purchase price of $3.95 billion after tax step-up, implying an 8.2x 2018 Adjusted EBITDA… Read More News: Publicis Groupe to Acquire Epsilon
Marketing Technology Landscape Supergraphic (2019): Martech 5000 (actually 7,040)! chiefmartec.com continues its tradition to announce the most populous Marketing Technology Landscape. Nicknamed the “Martech 5000” a couple of years ago, this latest landscape has already exceeded 7000! Download your own high resolution copy (PDF/Excel) that includes all 7,040 solutions from here. You can also get… Read More Marketing Technology Landscape Supergraphic (2019): Martech 5000 (actually 7,040)
U.S. connected TV users reached 182.6 million in ’18, comprising 55% of US population. This area will continue to grow as we work to create an urgency about how to follow the consumer from traditional TV to OTT. Learn more in lAB Video Landscape Report (attached). Key points from the report – Video delivery and… Read More IAB Video Landscape Report 2018
Jean Lin, Isobar’s Global CEO, said, “Technology today plays a key role in driving relevance, scale, and elevating human experiences. It is our job to harness its wonderful power and the potential for businesses and brands, in serving people better in the age of Augmented Humanity.” Isobar releases ‘Augmented Humanity: Isobar Trends Report 2019’, an… Read More Isobar launches ‘Augmented Humanity: Isobar Trends Report 2019’
Adobe buys Marketo for $4.75 billion: https://www.zdnet.com/article/adobe-buys-marketo-for-4-75-billion/ https://www.cnbc.com/2018/09/20/adobe-confirms-its-buying-marketo-for-4point75-billion.html https://www.reuters.com/article/us-marketo-m-a-adobe-systems/adobe-to-buy-marketing-software-firm-marketo-for-4-75-billion-idUSKCN1M0322 https://www.businessinsider.in/Were-going-to-see-continued-consolidation-Adobes-4-75-billion-acquisition-of-Marketo-could-spur-a-takeover-spree-at-Salesforce-and-Oracle/articleshow/65893433.cms
Madtech – the love child of martech and adtech – should be embraced as one of the most exciting opportunities for marketers today! In the ever-escalating marketing and ad tech race, tech giants are merging in multibillion dollar deals every month; and there are an unprecedented number of opportunities in this new arena that marketers… Read More AdTech and MarTech is going mad(tech)
This article was originally published in DigiDay. The Impact of GDPR, in 5 charts Interestingly, two months after the law’s enforcement, more than 1,000 US news publishers chose to block European visitors from their sites. The arrival of the General Data Protection Regulation in May has been a rollercoaster for many companies. The law has… Read More The Impact of GDPR in 5 charts
This article was originally published in Engagio. Engagio released their new ABM Market Map recently and Madison Logic shows up under both the “ABM Advertising” and “Content Syndication” categories. This is a key distinction as ML remains the only platform that can execute ABM across all outbound channels. You can read the full article here.
This article was originally published in MarTech Today. IAB Tech Lab launches primer and resource hub on ad-oriented blockchain tech. The new offerings are part of the Tech Lab’s efforts to bring the ad community up to speed, define key terms and metrics and separate value from hype. A week ago, its Blockchain Working Group announced… Read More IAB Tech Lab is moving quickly to catch up with Blockchain in AdTech
This article was originally published in DIGIDAY. Amazon’s ad business is now worth almost $2.2 billion according to the company’s second-quarter earnings, a year-over-year increase of 129 percent. The revenue was, as always, in the “other” line item, which is primarily sales of ad services. In the first-quarter filing, Amazon said that ad revenue had… Read More Amazon ad revenue up 129 percent to $2.2bn!
Amobee – a leading global digital marketing technology company serving brands, agencies and trading desks – and AMNET France today announced the influential trading desk has become the first in Europe to seamlessly activate programmatic media buying over Amobee’s self-service DSP with integrated audience buying across programmatic and social. Through the strategic collaboration with Amobee,… Read More Amobee and AMNET France Announce Strategic Collaboration on Programmatic Buying