News: Publicis Groupe to Acquire Epsilon

https://www.publicisgroupe.com/en/news/press-releases/publicis-groupe-to-acquire-epsilon Epsilon is a unique technology and platforms company with unparalleled data assets built over years.  The addition of Epsilon will propel Publicis as a leader of data-driven personalized experiences at scale.  Compelling transaction terms leading to shareholder value creation: Net purchase price of $3.95 billion after tax step-up, implying an 8.2x 2018 Adjusted EBITDA… Read More News: Publicis Groupe to Acquire Epsilon

Marketing Technology Landscape Supergraphic (2019): Martech 5000 (actually 7,040)

Marketing Technology Landscape Supergraphic (2019): Martech 5000 (actually 7,040)! chiefmartec.com continues its tradition to announce the most populous Marketing Technology Landscape. Nicknamed the “Martech 5000” a couple of years ago, this latest landscape has already exceeded 7000! Download your own high resolution copy (PDF/Excel) that includes all 7,040 solutions from here.  You can also get… Read More Marketing Technology Landscape Supergraphic (2019): Martech 5000 (actually 7,040)

Isobar launches ‘Augmented Humanity: Isobar Trends Report 2019’

Jean Lin, Isobar’s Global CEO, said, “Technology today plays a key role in driving relevance, scale, and elevating human experiences. It is our job to harness its wonderful power and the potential for businesses and brands, in serving people better in the age of Augmented Humanity.” Isobar releases ‘Augmented Humanity: Isobar Trends Report 2019’, an… Read More Isobar launches ‘Augmented Humanity: Isobar Trends Report 2019’

News: Adobe buys Marketo for $4.75 billion

Adobe buys Marketo for $4.75 billion: https://www.zdnet.com/article/adobe-buys-marketo-for-4-75-billion/ https://www.cnbc.com/2018/09/20/adobe-confirms-its-buying-marketo-for-4point75-billion.html https://www.reuters.com/article/us-marketo-m-a-adobe-systems/adobe-to-buy-marketing-software-firm-marketo-for-4-75-billion-idUSKCN1M0322 https://www.businessinsider.in/Were-going-to-see-continued-consolidation-Adobes-4-75-billion-acquisition-of-Marketo-could-spur-a-takeover-spree-at-Salesforce-and-Oracle/articleshow/65893433.cms

IAB Tech Lab is moving quickly to catch up with Blockchain in AdTech

This article was originally published in MarTech Today.  IAB Tech Lab launches primer and resource hub on ad-oriented blockchain tech. The new offerings are part of the Tech Lab’s efforts to bring the ad community up to speed, define key terms and metrics and separate value from hype. A week ago, its Blockchain Working Group announced… Read More IAB Tech Lab is moving quickly to catch up with Blockchain in AdTech

Amazon ad revenue up 129 percent to $2.2bn!

This article was originally published in DIGIDAY. Amazon’s ad business is now worth almost $2.2 billion according to the company’s second-quarter earnings, a year-over-year increase of 129 percent. The revenue was, as always, in the “other” line item, which is primarily sales of ad services. In the first-quarter filing, Amazon said that ad revenue had… Read More Amazon ad revenue up 129 percent to $2.2bn!

Amobee and AMNET France Announce Strategic Collaboration on Programmatic Buying

Amobee – a leading global digital marketing technology company serving brands, agencies and trading desks – and AMNET France today announced the influential trading desk has become the first in Europe to seamlessly activate programmatic media buying over Amobee’s self-service DSP with integrated audience buying across programmatic and social. Through the strategic collaboration with Amobee,… Read More Amobee and AMNET France Announce Strategic Collaboration on Programmatic Buying