Category: Advertising and Marketing

Visit this section for trends around Display Advertising, Search Marketing, Mobile Advertising, Video Advertising, Social Media Marketing, Email Marketing, Affiliate Marketing, Direct Marketing. Ad ROI, Media Mix Optimization, Cross-channel attribution, Engagement measurement models, Social Analytics.

Advertising consortium owned by major TV companies – OpenAP receives investment from Snowflake Ventures

Advertising consortium OpenAP, owned by major TV companies, has received an investment from Snowflake Ventures, a cloud-based data and analytics specialist. This partnership aims to accelerate the development of OpenAP Data Hub, a “clean room” solution for the TV industry, and is expected to facilitate cross-cloud data collaboration at scale, transforming the television advertising industry.… Read More Advertising consortium owned by major TV companies – OpenAP receives investment from Snowflake Ventures

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Horizon Media launches the ChatGPT Of Media Planning/Buying called NEON

Night Market, a Horizon Media unit, has introduced Neon, a new platform that leverages proprietary AI to enhance media buying efficiency by over 20%. Neon uses automated predictive analytics for investment decisions across retailers, optimizing in-market spend in real-time at the SKU level. Source: Horizon Launches Neon, The ChatGPT Of Media Planning/Buying 01/17/2023 (mediapost.com)

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Redefining the Digital Landscape: Amazon and Apple’s Emerging Duopoly

Amazon and Apple have emerged as a new digital duopoly, with both companies investing $1 billion each year on theatrical released feature films and expanding their reach in live sports, entertainment, and advertising. Their growing influence challenges the dominance of Facebook (Meta) and Google (Alphabet) in the digital media landscape. Source: Amazon And Apple Have… Read More Redefining the Digital Landscape: Amazon and Apple’s Emerging Duopoly

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Short-form video is winning right now in terms of content production and advertiser mind share

New York’s subway digital screens feature viral recipes and food creations from content companies like So Yummy, generating website and YouTube traffic, as well as revenue from ads and ecommerce. However, while short-form video is currently winning, TikTok could face fierce competition from GoogleTube and Facebookagram if YouTube Shorts or Instagram Reels continue to succeed.… Read More Short-form video is winning right now in terms of content production and advertiser mind share

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The Home Depot and Kroger Transform the Shopper Experience with Retail Media Networks

Retail Media Networks (RMNs) are rapidly growing, with estimated revenue of $37.5 billion in 2023, thanks to the success of enhancing the customer experience with brands. The Home Depot and Kroger are using RMNs to transform customers’ interactions with brands and their stores, offering ads on various company-owned platforms and personalized precision with customers, respectively.… Read More The Home Depot and Kroger Transform the Shopper Experience with Retail Media Networks

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2023 Marketing Technology Landscape Supergraphic: 11,038 solutions (11% increase from last year)

It perhaps comes as no surprise that the martech landscape grew yet again, for the 12th consecutive year in a row. It now contains 11,038 solutions — an 11% increase from the 9,932 we charted last year. Source: 2023 Marketing Technology Landscape Supergraphic: 11,038 solutions searchable on martechmap.com – Chief Marketing Technologist (chiefmartec.com) You can download a hi-res slide… Read More 2023 Marketing Technology Landscape Supergraphic: 11,038 solutions (11% increase from last year)

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Cookie deprecation effect: Advertisers increase Contextual Targeting Spend

Accordingly to Nano Interactive’s report, Advertisers are set to increase their spending on contextual targeting by $770 million in 2023. This trend is being driven by privacy concerns and the decline of third-party cookies. The report also revealed that 87% of advertisers plan to increase their spending on contextual targeting in the coming year, with… Read More Cookie deprecation effect: Advertisers increase Contextual Targeting Spend

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67% of B2B organizations use AI in marketing, according to the new Forrester Report

More than 70% of respondents plan to “moderately” or “significantly” increase their plans for using AI in marketing processes, the study found. Build or buy? – 50% said they are purchasing technology with embedded AI capabilities, 35% are building in-house capabilities. Source: AI is used in marketing by two thirds of B2B orgs, Forrester finds… Read More 67% of B2B organizations use AI in marketing, according to the new Forrester Report

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