Visit this section for trends around Display Advertising, Search Marketing, Mobile Advertising, Video Advertising, Social Media Marketing, Email Marketing, Affiliate Marketing, Direct Marketing. Ad ROI, Media Mix Optimization, Cross-channel attribution, Engagement measurement models, Social Analytics.
Madtech – the love child of martech and adtech – should be embraced as one of the most exciting opportunities for marketers today! In the ever-escalating marketing and ad tech race, tech giants are merging in multibillion dollar deals every month; and there are an unprecedented number of opportunities in this new arena that marketers… Read More AdTech and MarTech is going mad(tech)
This article was originally published in DigiDay. The Impact of GDPR, in 5 charts Interestingly, two months after the law’s enforcement, more than 1,000 US news publishers chose to block European visitors from their sites. The arrival of the General Data Protection Regulation in May has been a rollercoaster for many companies. The law has… Read More The Impact of GDPR in 5 charts
This article was originally published in MarTech Today. IAB Tech Lab launches primer and resource hub on ad-oriented blockchain tech. The new offerings are part of the Tech Lab’s efforts to bring the ad community up to speed, define key terms and metrics and separate value from hype. A week ago, its Blockchain Working Group announced… Read More IAB Tech Lab is moving quickly to catch up with Blockchain in AdTech
This article was originally published in DIGIDAY. Amazon’s ad business is now worth almost $2.2 billion according to the company’s second-quarter earnings, a year-over-year increase of 129 percent. The revenue was, as always, in the “other” line item, which is primarily sales of ad services. In the first-quarter filing, Amazon said that ad revenue had… Read More Amazon ad revenue up 129 percent to $2.2bn!
Amobee – a leading global digital marketing technology company serving brands, agencies and trading desks – and AMNET France today announced the influential trading desk has become the first in Europe to seamlessly activate programmatic media buying over Amobee’s self-service DSP with integrated audience buying across programmatic and social. Through the strategic collaboration with Amobee,… Read More Amobee and AMNET France Announce Strategic Collaboration on Programmatic Buying
Denstu Aegis Network (DAN) and Index Exchange have penned an agreement that will see holding group target up to 242 million US internet users on premium websites using the programmatic outfit’s technology. The partnership means DAN’s clients can plan, buy and measure campaigns via private marketplaces (PMP) using its proprietary people-based IDs via its M1… Read More Dentsu Aegis Network and Index Exchange tie-up for ‘people-based marketing’
IAB Internet Advertising Revenue Report 2017: Digital Ad Spend Reaches an all-time High of $88 Billion in 2017 with Mobile accounting for 57% of Revenue Total U.S. digital ad spend reached a record-setting $88 billion last year, according to the latest IAB Internet Advertising Revenue Report, released today by the Interactive Advertising Bureau (IAB), and… Read More Digital Ad Spend Reaches an All-Time High of $88 Billion in 2017 – IAB Ad Revenue Report 2017
As the Asia region sees moderate growth, advertising giant WPP has acquired full ownership of Y&R and Wunderman JV agencies in the APAC region. In Asia Pacific, Greater China, India, Japan, Thailand and Korea, represent five of the WPP Group’s top six markets, clocking strong growth, with Singapore turning out to be more challenging. Acquiring… Read More News: Ad giant WPP acquires Y&R and Wunderman JV
The World Economic Forum recently published a whitepaper: Blockchain Beyond the Hype, a practical framework for business leaders. These 11 questions will help you make a quick initial assessment of whether blockchain is the right solution for the problem you are facing. Great decision making model and framework by The World Economic Forum. The below… Read More Is Blockchain the right solution for the problem you’re facing? Find out…
Scott Brinker unveils his most populous Marketing Technology Landscape yet. At this rate, we’re soon going to need microscopes to keep up with the evolution of the martech ecosystem 🙂 The 2017 ‘Martech 5000’ Marketing Technology Landscape. Almost 5,000 companies are now part of the marketing technology landscape, a huge leap from the 150 itemized… Read More Most populous Marketing Technology Landscape yet – 2017 MarTech 5000
This helps implementing GDPR. IAB Europe and IAB Technology Laboratory released the market-ready technical specifications for the Transparency & Consent Framework (“Framework”) following a 30-day public consultation in March and April 2018. The official release version of the standard reflects extensive feedback from publishers, agencies, and ad tech companies collected during the consultation period. As with all… Read More IAB Europe and IAB Tech Lab Release Cross-Industry Transparency & Consent Framework For Adoption
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