Tag: Streaming Media

Google TV Launches as a Meta-EPG, Offering Over 800 FAST Channels and Branded Third-Party Channels

Google TV has entered the free ad-supported streaming TV (FAST) space, offering a new live TV experience that includes over 800 free TV channels across multiple providers within the Live tab, according to an announcement from the company. Google TV, which powers the latest Chromecast devices and is embedded into some smart TVs, has integrated… Read More Google TV Launches as a Meta-EPG, Offering Over 800 FAST Channels and Branded Third-Party Channels

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Over Two-Thirds of DTC Marketers to Increase Spending on CTV/OTT Advertising in 2023, Survey Finds

Over two-thirds of direct-to-consumer (DTC) brands use connected TV (CTV) and over-the-top (OTT) digital TV advertising, and 57% of them plan to increase their spending in CTV/OTT during the first half of 2023, according to a survey by Digital Remedy and Dynata. Higher-quality inventory and measurement capabilities were cited as reasons for increased spending, with… Read More Over Two-Thirds of DTC Marketers to Increase Spending on CTV/OTT Advertising in 2023, Survey Finds

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IAB Guide to Digital Video Advertising (The New TV)

IAB’s guide to Digital Video Advertising (The New TV): Practical Advice from IAB For Cross-Platform Video Advertising as published here: https://video-guide.iab.com/new-tv Over the decades, the ways audiences have consumed television have seen continuous and dramatic shifts, leading pundits to proclaim “TV is dead” or “TV is dying.” TV is not dying, but viewing habits are changing more quickly… Read More IAB Guide to Digital Video Advertising (The New TV)

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Cord cutting: all you need to know about Indian OTT platforms

The whole world may be moving towards cord-cutting, but before you clip the cable, here’s our guide to help you choose the best combination of OTT platforms. Get to know who has the most content, who features the most interesting genres and who has the most choices when it comes to regional languages. From award-winning… Read More Cord cutting: all you need to know about Indian OTT platforms

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News: Universal Music Australia partners with Boom

Universal Music Australia announces details of strategic partnership with APAC’s largest multichannel network & YouTube talent roster – Boom Collective. The partnership combines Boom’s emerging talent, key social influencers and content creation expertise with Universal Music’s gravitas as the world’s leading music company. Universal Music will work collaboratively with Boom Collective and establish the label… Read More News: Universal Music Australia partners with Boom

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Google announces Nexus Q – streaming media ball!

Google launches Nexus Q – the world’s first social streaming media player; takes on Microsoft, Apple in living room! In views of Ed Bott, an award winning technology writer, Google’s Nexus Q is expensive and odd-looking, and it doesn’t play well with devices outside of the Android world. It’s a pretty weak competitor to Microsoft’s Xbox… Read More Google announces Nexus Q – streaming media ball!

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