The global adtech market is expected to grow at a CAGR of 13.7%, reaching a valuation of $3,638.25 billion by 2033, driven by widespread digital technology adoption, AdTech solutions for increased efficiency, and the implementation of cutting-edge technologies like AI and AR/VR. Source: Riding high on Dynamic Digital Advertising Industry, the (globenewswire.com)
Retail Media Networks (RMNs) are rapidly growing, with estimated revenue of $37.5 billion in 2023, thanks to the success of enhancing the customer experience with brands. The Home Depot and Kroger are using RMNs to transform customers’ interactions with brands and their stores, offering ads on various company-owned platforms and personalized precision with customers, respectively.… Read More The Home Depot and Kroger Transform the Shopper Experience with Retail Media Networks
Opinion piece around the benefits of advertisers investing in their own adtech stack. Platforms are getting a little more open in terms of custom integrations, but in general big tech platforms cater to the most common use cases and the least edge cases. It only makes sense for open-minded advertisers to invest in their own… Read More Opinion: Build v borrow v buy: should advertisers actually own their adtech?
It perhaps comes as no surprise that the martech landscape grew yet again, for the 12th consecutive year in a row. It now contains 11,038 solutions — an 11% increase from the 9,932 we charted last year. Source: 2023 Marketing Technology Landscape Supergraphic: 11,038 solutions searchable on martechmap.com – Chief Marketing Technologist (chiefmartec.com) You can download a hi-res slide… Read More 2023 Marketing Technology Landscape Supergraphic: 11,038 solutions (11% increase from last year)
Dubbed digital advertising’s “third wave”, retail media has emerged as one of the hottest topics in ad tech. So, which big players have delved into the retail media space? And what do their current efforts look like? Source: The Current Retail Media Landscape – ExchangeWire.com
Know what is GDPR and how to comply… Read More The clock is ticking on General Data Protection Regulation (GDPR) – Let’s comply…
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