The video ecosystem has never been more complicated & exciting―we see an increased number of content creation sources, delivery & consumption channels, & platforms. As a result, more video viewing time in total. Read more in @IAB Video Landscape Report: http://bit.ly/2L95vtm
U.S. connected TV users reached 182.6 million in ’18, comprising 55% of US population. This area will continue to grow as we work to create an urgency about how to follow the consumer from traditional TV to OTT. Learn more in lAB Video Landscape Report (attached). Key points from the report – Video delivery and… Read More IAB Video Landscape Report 2018
IAB’s #Blockchain for #Video Advertising Whitepaper details how this new technology will revolutionize the digital advertising supply chain. Read more in this Forbes article. The whitepaper can be downloaded from here.
As published by IAB UK: https://www.iabuk.com/press-release/smartphone-video-fastest-growing-online-ad-format Smartphone video is fastest growing online ad format Near half-billion £ rise on smartphone video ads a key factor as phones overtake computers for internet time. Advertisers spent £476 million more on smartphone video ads in 2017, making it the fastest-growing online ad format, according to the latest Digital… Read More Smartphone video is fastest growing online ad format
Vungle, the leading performance marketing platform for in-app video ads, today announced the global availability of its advertiser Self-Serve Platform along with several new features that enable the automated creation of ads. Following successful beta trials earlier this year, Vungle’s Self-Serve Platform provides advertisers access to Vungle’s global audience, and enables them to upload video… Read More News: Vungle Announces Global Availability of Self-Serve Platform for Advertisers
Google launches new video ad format for the Playstore. In beta for gaming apps at the moment. Google today announced plans to aggressively move into in-app advertising with the launch of new strategies to monetize mobile gaming apps through video and rewards, as well as an innovative bidding strategy for in-app ad inventory, For starters,… Read More Google Moves Aggressively Into In-App Ads, Launches Open Bidding
Google introduces active view reporting in DoubleClick to check if users are looking at video ads. Google unveils new reports for Video Ads announces Neal Mohan, Google’s vice president of display and video advertising, at the Consumer Electronics Show in Las Vegas today. http://www.bloomberg.com/news/2015-01-06/google-unveils-a-tool-to-check-if-users-are-looking-at-video-ads.html?cmpid=linkedin.company Introduces active view reporting in DoubleClick: A foundation for brand measurement: http://doubleclickadvertisers.blogspot.in/2014/07/introducing-active-view-reporting-in-doubleclick.html
In biology, rapid adaptation in an ecosystem is called “fast evolution.” That’s a great term for what’s happening in the video space right now. Consumers aren’t watching less television, they’re watching more… but they’re watching on a plethora of devices and, increasingly, they’re watching online. That fast evolution of the ecosystem – and Ooyala’s continued… Read More News | Telstra invests $43M in Ooyala, looks to accelerate analytics adoption globally