Google launches new video ad format for the Playstore. In beta for gaming apps at the moment.
Google today announced plans to aggressively move into in-app advertising with the launch of new strategies to monetize mobile gaming apps through video and rewards, as well as an innovative bidding strategy for in-app ad inventory,
For starters, Open Bidding in AdMob will allow network partners of app developers to bid for every impression of advertising inventory simultaneously and in real-time.
Video ads coming to Play Store, along with playable ads in games
- Google is testing out autoplay video ads in the gaming section of the Google Play Store.
- The ads are only a beta test, but it’s hard to imagine Google not eventually rolling it out to everyone.
- Additionally, playable in-game ads will start appearing in free-to-play games.
More details here: