Google Moves Aggressively Into In-App Ads, Launches Open Bidding

Google launches new video ad format for the Playstore. In beta for gaming apps at the moment. Google today announced plans to aggressively move into in-app advertising with the launch of new strategies to monetize mobile gaming apps through video and rewards, as well as an innovative bidding strategy for in-app ad inventory, For starters,… Read More Google Moves Aggressively Into In-App Ads, Launches Open Bidding