Google adds mobile app attribution restrictions for iOS

After recent announcement of phasing out third-party cookies, Google adds mobile app attribution restrictions for iOS (Android not affected). This would restrict third-party verification for iOS search downloads and significantly restrict app measurement. Key takeaways – Google’s Latest Measurement Restrictions will make life harder for mobile marketers These changes significantly restrict third-party verification for iOS… Read More Google adds mobile app attribution restrictions for iOS

News: Vungle Announces Global Availability of Self-Serve Platform for Advertisers

Vungle, the leading performance marketing platform for in-app video ads, today announced the global availability of its advertiser Self-Serve Platform along with several new features that enable the automated creation of ads. Following successful beta trials earlier this year, Vungle’s Self-Serve Platform provides advertisers access to Vungle’s global audience, and enables them to upload video… Read More News: Vungle Announces Global Availability of Self-Serve Platform for Advertisers

Google Moves Aggressively Into In-App Ads, Launches Open Bidding

Google launches new video ad format for the Playstore. In beta for gaming apps at the moment. Google today announced plans to aggressively move into in-app advertising with the launch of new strategies to monetize mobile gaming apps through video and rewards, as well as an innovative bidding strategy for in-app ad inventory, For starters,… Read More Google Moves Aggressively Into In-App Ads, Launches Open Bidding