After recent announcement of phasing out third-party cookies, Google adds mobile app attribution restrictions for iOS (Android not affected). This would restrict third-party verification for iOS search downloads and significantly restrict app measurement.

Key takeaways –

• Google’s Latest Measurement Restrictions will make life harder for mobile marketers
• These changes significantly restrict third-party verification for iOS search downloads
• The latest restrictions pose potential disruption in what is now a $64 billion sector

Read more here: https://www.adweek.com/programmatic/google-is-about-to-make-life-harder-for-mobile-marketers-with-new-measurement-restrictions/