Google adds mobile app attribution restrictions for iOS

After recent announcement of phasing out third-party cookies, Google adds mobile app attribution restrictions for iOS (Android not affected). This would restrict third-party verification for iOS search downloads and significantly restrict app measurement.

Key takeaways –

  • Google’s Latest Measurement Restrictions will make life harder for mobile marketers
  • These changes significantly restrict third-party verification for iOS search downloads
  • The latest restrictions pose potential disruption in what is now a $64 billion sector

Read more here: https://www.adweek.com/programmatic/google-is-about-to-make-life-harder-for-mobile-marketers-with-new-measurement-restrictions/

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