Google adds mobile app attribution restrictions for iOS

After recent announcement of phasing out third-party cookies, Google adds mobile app attribution restrictions for iOS (Android not affected). This would restrict third-party verification for iOS search downloads and significantly restrict app measurement. Key takeaways – Google’s Latest Measurement Restrictions will make life harder for mobile marketers These changes significantly restrict third-party verification for iOS… Read More Google adds mobile app attribution restrictions for iOS

Digital Ad Spend Reaches an All-Time High of $88 Billion in 2017 – IAB Ad Revenue Report 2017

IAB Internet Advertising Revenue Report 2017: Digital Ad Spend Reaches an all-time High of $88 Billion in 2017 with Mobile accounting for 57% of Revenue Total U.S. digital ad spend reached a record-setting $88 billion last year, according to the latest IAB Internet Advertising Revenue Report, released today by the Interactive Advertising Bureau (IAB), and… Read More Digital Ad Spend Reaches an All-Time High of $88 Billion in 2017 – IAB Ad Revenue Report 2017