IAB Internet Advertising Revenue Report 2017: Digital Ad Spend Reaches an all-time High of $88 Billion in 2017 with Mobile accounting for 57% of Revenue
Total U.S. digital ad spend reached a record-setting $88 billion last year, according to the latest IAB Internet Advertising Revenue Report, released today by the Interactive Advertising Bureau (IAB), and prepared by PwC US. This represents a 21% uptick over the previous year at $72.5 billion, and marks the first time in this report that digital ad revenues have overtaken television (broadcast and cable combined).
Mobile Advertising hits $49.9 Billion! Digital Video touches the record $11.9 Billion!
Other highlights from the report include:
- Digital video hit a record $11.9 billion in 2017, a 33% year-over-year increase from $8.9 billion in 2016
- On mobile devices, video revenue surged by 54% to $6.2 billion, representing the first time that mobile video revenues have surpassed desktop video
- Social media advertising commanded $22.2 billion last year, rising 36% over $16.3 billion in 2016
- Search revenues reached nearly $40.6 billion in 2017, up 18% from $34.6 billion in 2016
- Banner advertising is up 23% to $27.5 billion, 67 percent of which is derived from mobile banners.
- Digital audio, measured for the second time in a full-year report, is up 39 percent to $1.6 billion from $1.1 billion in 2016