Digital Ad Spend Reaches an All-Time High of $88 Billion in 2017 – IAB Ad Revenue Report 2017

IAB Internet Advertising Revenue Report 2017: Digital Ad Spend Reaches an all-time High of $88 Billion in 2017 with Mobile accounting for 57% of Revenue

Total U.S. digital ad spend reached a record-setting $88 billion last year, according to the latest IAB Internet Advertising Revenue Report, released today by the Interactive Advertising Bureau (IAB), and prepared by PwC US.  This represents a 21% uptick over the previous year at $72.5 billion, and marks the first time in this report that digital ad revenues have overtaken television (broadcast and cable combined).

Mobile Advertising hits $49.9 Billion! Digital Video touches the record $11.9 Billion!

Other highlights from the report include:

  • Digital video hit a record $11.9 billion in 2017, a 33% year-over-year increase from $8.9 billion in 2016
  • On mobile devices, video revenue surged by 54% to $6.2 billion, representing the first time that mobile video revenues have surpassed desktop video
  • Social media advertising commanded $22.2 billion last year, rising 36% over $16.3 billion in 2016
  • Search revenues reached nearly $40.6 billion in 2017, up 18% from $34.6 billion in 2016
  • Banner advertising is up 23% to $27.5 billion, 67 percent of which is derived from mobile banners.
  • Digital audio, measured for the second time in a full-year report, is up 39 percent to $1.6 billion from $1.1 billion in 2016


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