According to eMarketer, video viewing, including both linear TV & Digital Video accounted for an average of 5 hours a day among U.S. adults in 2017. Here is how to take advantage of Digital Video in a new IAB Video Creative Innovation Whitepaper: https://www.iab.com/news/video-creative-innovation/

IAB’s Video Ad Innovation Survey 2018 finds 88% of publishers, 77% of brands/agencies, and 76% of ad tech vendors currently pursuing video ad innovation.

IAB’s Video Creative Innovation Whitepaper can be downloaded from here.

*Content and image source: https: //www.iab.com/news/video-creative-innovation/