IAB’s #Blockchain for #Video Advertising Whitepaper details how this new technology will revolutionize the digital advertising supply chain. Read more in this Forbes article. The whitepaper can be downloaded from here.
According to eMarketer, video viewing, including both linear TV & Digital Video accounted for an average of 5 hours a day among U.S. adults in 2017. Here is how to take advantage of Digital Video in a new IAB Video Creative Innovation Whitepaper: https://www.iab.com/news/video-creative-innovation/ IAB’s Video Ad Innovation Survey 2018 finds 88% of publishers, 77% of brands/agencies, and 76%… Read More Video Creative Innovation for 21st Century Brand Building – A new Whitepaper by IAB
The World Economic Forum recently published a whitepaper: Blockchain Beyond the Hype, a practical framework for business leaders. These 11 questions will help you make a quick initial assessment of whether blockchain is the right solution for the problem you are facing. Great decision making model and framework by The World Economic Forum. The below… Read More Is Blockchain the right solution for the problem you’re facing? Find out…
Interesting whitepaper co-authored by iProspect and Pinterest: “The Camera is the New Keyboard – The answer to visual search for consumers in a discovery mindset” Traditional search is like a left brain of the internet. Pinterest’s goal is to build the right brain of the internet: associative, visual, subjective and about possibilities and inspiration right… Read More Whitepaper by iProspect and Pinterest | The Camera is the New Keyboard