Denstu Aegis Network (DAN) and Index Exchange have penned an agreement that will see holding group target up to 242 million US internet users on premium websites using the programmatic outfit’s technology.
The partnership means DAN’s clients can plan, buy and measure campaigns via private marketplaces (PMP) using its proprietary people-based IDs via its M1 arm rather than broadly-defined audience segments using a number of demand-side platforms.
The tie-up means advertisers will be able to use the targeting capability on ComScore top 200 websites, with Condé Nast named as a launch partner, and there pair claiming that an additional 10 publishers will join the initiative by the close of the third quarter.
More details as published here: http://www.thedrum.com/news/2018/05/29/dentsu-aegis-network-and-index-exchange-ink-people-based-marketing-tie-up
