Dentsu Aegis Network and Index Exchange tie-up for ‘people-based marketing’

Denstu Aegis Network (DAN) and Index Exchange have penned an agreement that will see holding group target up to 242 million US internet users on premium websites using the programmatic outfit’s technology. The partnership means DAN’s clients can plan, buy and measure campaigns via private marketplaces (PMP) using its proprietary people-based IDs via its M1… Read More Dentsu Aegis Network and Index Exchange tie-up for ‘people-based marketing’

Dentsu Aegis Network’s M1 Platform Is Integrated With Adobe Experience Cloud

Dentsu Aegis Network’s M1 Platform Is Integrated With Adobe Experience Cloud. This is the first step in a long-term data and identity collaboration between Merkle, Dentsu Aegis and Adobe. Merkle and its parent Dentsu Aegis Network announced today the integration of the Merkle-developed people-based research and targeting platform M1 with a comprehensive set of cloud… Read More Dentsu Aegis Network’s M1 Platform Is Integrated With Adobe Experience Cloud

Dentsu Aegis’ AdTech Integrations With Publishers Take Off

As published on AdExchanger here: https://adexchanger.com/agencies/dentsu-aegis-ad-tech-integrations-publishers-take-off/ Other agencies have the same idea – GroupM’s mPlatform started making noise in 2016. IPG Mediabrands’ AMP uses an Acxiom-created universal ID for its buying platform. Publicis’ Spine focuses on a Publicis-generated ID. Dentsu Aegis’ AdTech Integrations With Publishers Take Off Dentsu Aegis Network has spent the past year furiously… Read More Dentsu Aegis’ AdTech Integrations With Publishers Take Off