Samsung to sell inventory programmatically across its 50 million smart TVs in the US

Samsung Ads to make its CTV video inventory available programmatically for the first time to buyers, via the supply-side platform SpotX. Previously, the only way buyers could access Samsung Ads-represented inventory was through an IO. Samsung Ads observed a 70% increase in viewing time and 132% in weekly hours after the pandemic hit, compared to… Read More Samsung to sell inventory programmatically across its 50 million smart TVs in the US

Programmatic advertising to drive digital OOH market to more than $5bn by 2022

This article was originally published in The Drum. The global digital out of home (DOOH) market is expected to exceed more than $5bn by 2022 at an annual rate of 10% as a result of boost in Programmatic advertising. According to MarketWatch, the report by Market Research Engine states that the major driving factors of… Read More Programmatic advertising to drive digital OOH market to more than $5bn by 2022

Amobee and AMNET France Announce Strategic Collaboration on Programmatic Buying

Amobee – a leading global digital marketing technology company serving brands, agencies and trading desks – and AMNET France today announced the influential trading desk has become the first in Europe to seamlessly activate programmatic media buying over Amobee’s self-service DSP with integrated audience buying across programmatic and social. Through the strategic collaboration with Amobee,… Read More Amobee and AMNET France Announce Strategic Collaboration on Programmatic Buying

Dentsu Aegis Network and Index Exchange tie-up for ‘people-based marketing’

Denstu Aegis Network (DAN) and Index Exchange have penned an agreement that will see holding group target up to 242 million US internet users on premium websites using the programmatic outfit’s technology. The partnership means DAN’s clients can plan, buy and measure campaigns via private marketplaces (PMP) using its proprietary people-based IDs via its M1… Read More Dentsu Aegis Network and Index Exchange tie-up for ‘people-based marketing’