Denstu Aegis Network (DAN) and Index Exchange have penned an agreement that will see holding group target up to 242 million US internet users on premium websites using the programmatic outfit’s technology. The partnership means DAN’s clients can plan, buy and measure campaigns via private marketplaces (PMP) using its proprietary people-based IDs via its M1… Read More Dentsu Aegis Network and Index Exchange tie-up for ‘people-based marketing’