Vungle, the leading performance marketing platform for in-app video ads, today announced the global availability of its advertiser Self-Serve Platform along with several new features that enable the automated creation of ads. Following successful beta trials earlier this year, Vungle’s Self-Serve Platform provides advertisers access to Vungle’s global audience, and enables them to upload video content that then is automatically converted into a variety of advertising creatives. The Self-Serve Platform also simplifies the management and measurement of campaigns from a single dashboard.
“Based on the success of our beta, we have a strong pipeline of advertisers eager to adopt the Self-Serve Platform; we expect that the global availability of the platform will significantly increase the volume of customers on the Vungle platform,” said Martin Price, Vice President of Product, Vungle. “The Self-Serve Platform puts the power of the Vungle performance marketing solution in the hands of advertisers of all sizes, essentially leveling the playing field for small and medium size brands around the world.”