Disney has developed its own advertising-delivery stack from the ground up, centered on the proprietary Disney Ad Server, which is now powering Disney+ with ads, delivering some 500 million ad impressions per day. According to Aaron LaBerge, CTO of the Disney Media & Entertainment Distribution (DMED) division, owning the ad tech piece of the chain gives the company greater flexibility and control, in order to prioritize delivery behavior for ad clients and its own business, as well as access to first-party data without privacy concerns. The development of the Disney Ad Server is “focused on our continued commitment to the advertising business,” LaBerge says, and is a “forever” investment for Disney.

Source: Disney Ad Server: Behind Tech Powering Disney+ With Ads, Hulu – Variety